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Article

Making Sense of the Data

an Article written by Christopher Butler on October 31, 2011

...more sense to look at bounce rate for individual page performance instead. Let’s explore bounce rate on one particular entry listed in the Top Content report: I’ve isolated one page from the list of top pages (above). The Top Content...

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Podcast

Form First Design

a Podcast hosted by Christopher Butler, Lauren Clarke and Dave Mello on February 15, 2018

...There’s nobody else here at Newfangled who knows more about the ins and outs and details of where all this marketing knowledge comes into practical play than you two, so it’s been a pleasure. Find out more about Newfangled at...

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Podcast

Content Strategy

How to Prioritize Social Media in Your Content Plan

a Podcast hosted by Lauren O'Brien on February 28, 2018

...a brief promotion of it and publish that to the company page and that could either push people back to your website, or it could push it to the full-length published post on a thought leader’s page, where there’s going...

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Article

How Marketing Agencies Can Create Business Generating Websites

an Article written by Christopher Butler on June 24, 2011

...to enable the agency website to attract, inform, and engage prospects. Newfangled’s Mark O’Brien and Chris Butler discuss the vision for the modern marketing website that Mark has written about in his new book, A Website that Works: How Marketing...

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Article

Prospect Experience Design

The way you design web content is about to change.

an Article written by Christopher Butler on January 14, 2014

...— Mark Boulton (@markboulton) January 8, 2014 Huge swathes of the CMS industry are out of touch with how people are making and editing content. — Mark Boulton (@markboulton) January 8, 2014 Mark is absolutely right. How we think about...

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Article

Prospect Experience Design

The Five Essential Elements of an Agency's Capabilities Landing Page

an Article written by Christopher Butler on August 24, 2016

...direct visitors to a landing page dedicated to explaining what you do in more detail. Regardless of what you choose to name this page, I call it your capabilities landing page.     An ideal agency capabilities landing page has...

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Podcast

Content Strategy

The Writer/Editor Dynamic

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on March 2, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-4-the-writereditor-dynamic/s-lTCIv Chris Butler: Hello, and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: We’re getting together again in this back corner of Newfangled headquarters...

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Article

Agency Success Story: Positioning, Content and Automated Marketing, and the Best 3 Years of Growth

an Article written by Mark O’Brien on December 21, 2015

...else was. Mark: Once again, you’re really on par with your peers. It was terrifying then. It’s terrifying now. It’s really scary. What you just mentioned is a key insight which is people need to get into positioning. The agency...

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Article

Meet Newfangled: Chris Creech

an Article published on June 22, 2015

...and almost immediately got an email back from CEO Mark O’Brien, saying, “Thanks for applying for the job. We’d love to have you in for an interview.” I had no idea that Newfangled was hiring or what job I had...

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Article

Prospect Experience Design

Designing for the Web Today

an Article written by Christopher Butler on February 28, 2009

...within the content of a page, or as complex as a Flash-driven framework for a page that uses an XML file to pull dynamic content from the website’s database and integrate it within the page. One of the most common...

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