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Article

Coping with Complexity

an Article written by Christopher Butler on August 31, 2009

...Additionally, this release includes wonderfully detailed reports that can be overlayed directly on each page, showing you when the page was last indexed, which sites refer traffic to the page, traffic rates, bounce rate, goal conversion rate, and even which...

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Podcast

Are Good Design and Good Marketing at Odds?

a Podcast hosted by Christopher Butler and Mark O'Brien on June 7, 2018

...Mark O’Brien: Yeah but they don’t oppose each other. Chris Butler: No, not at all. Mark O’Brien: There-there all the same path. Chris Butler: Mm-hmm (affirmative) Mark O’Brien: They-they actually support each other. Chris Butler: Right. Mark O’Brien: I think...

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Podcast

Marketing Plus Sales Equals the Right Message

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 27, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-8-marketing-plus-sales-equals-the-right-message/s-1pfCQ Transcript Chris Butler: Welcome to The Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: This is episode eight of season two, not that that matters. We’re getting...

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Podcast

Content Strategy

Say It Again

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 19, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/episode-11-say-it-again Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matter Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien Chris: What we do is we want to get together every couple of...

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Article

Beyond Bounce Rate: Exits and Time on Page

an Article published on July 12, 2010

...reviews…there’s a lot on this product page that you could spend a lot of time digging into. So again, the value of a page’s average time spent will depend on that page’s purpose. For a lot of content pages, more...

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Article

Content Strategy

SEO For Humans: How to Keep Focus on Your Audience Without Missing the Target (Keyword)

an Article written by Corey Florindi on July 20, 2021

Your firm puts a great deal of focus on SEO in your content marketing efforts. After all, solid SEO leads to more site traffic and higher conversion rates. But are all of the SEO “best practices” actually serving the audience...

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Podcast

Consider This

a Podcast hosted by Lauren O'Brien and Christopher Butler on November 9, 2017

...it on YouTube, but Google will read every word of that transcript and then we, Newfangled, will get the SEO equity from that transcript. So that’s an example of what we’re talking about in terms of being creative about the...

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Podcast

Agency Marketing Matters, Episode 1: The Morning After

a Podcast hosted by Christopher Butler and Mark O'Brien on July 7, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-1-the-morning-after Mark:Hello and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Chris:I’m Chris Butler. I’m the COO of Newfangled. Mark:What we’ve done here is we’ve put together a short, fifteen-minute podcast that focuses on different...

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Podcast

Agency Marketing Matters, Episode 7: The 2016 Newfangled Seminar Takeaways

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on October 27, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-7-the-2016-newfangled-seminar-takeaways Mark O’Brien: Hello and welcome to Agency Marketing Matters. This is a biweekly podcast that deals with digital marketing topics that are of interest to agencies. We’re at Newfangled. We work with agencies throughout North America to help them...

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Article

Prospect Experience Design

Designing for Attention

an Article written by Christopher Butler on August 31, 2010

...at the wrong time or place, or we ask readers to break their concentration to click on to a new page in order to continue—then we will ultimately fail to accomplish that which we’ve created the page itself to do....

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