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Event

Hopscotch Design Festival

an Event written by Christopher Butler on September 8, 2015

Newfangled’s COO, Christopher Butler, will MC at this year’s Hopscotch Design Festival, which will be held in Raleigh on September 9 and 10. You can find him at all CAM Raleigh events....

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Event

HOW Interactive, 2015 Chicago

an Event written by Christopher Butler on May 26, 2015

Newfangled’s COO, Christopher Butler, is serving as the Program Director for this year’s HOW Interactive Design Conference, which will be held in Chicago in October. He’ll also be speaking at the event....

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Article

Finding Time and Inspiration For Your Content Strategy

an Article published on May 25, 2011

At Newfangled, we are strong believers in content strategy.  It is the core of what we do on our own site, and it is a focal point for many of our client sites.  We believe that having a strong content...

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Article

Strategy Sessions: Choosing the Right Email Format for Your Audiences

an Article written by Lauren O’Brien on June 15, 2015

...mean these types of designs have their place for sure, but think about the efficacy of an email that you may have received that just looks like it came from an individual person. If you subscribe to Newfangled’s email list,...

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Article

Show Me the Data!

an Article written by Christopher Butler on November 16, 2009

If I had to identify one of the biggest themes from the past year at Newfangled, one of them would definitely be measurement. In fact, ever since we started a serious resourcing effort back in 2007, we’ve been learning just...

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Article

Email Marketing

Benchmarking the High-Performing Agency Website, Part II: Email Deliverability & List Cleanliness

an Article published on March 30, 2015

...address from which your mail is sent. Most email marketing or marketing automation platforms will be sending your email from a shared IP address. At Newfangled, we have purchased a dedicated IP address that is used only by us and...

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Article

To Comment or Not to Comment?

an Article written by Mark O’Brien on July 12, 2012

...fans the benefit of the doubt, assume the best, keep your cool, and be as gracious and edifying as possible. At Newfangled, we have been writing educational newsletters for over ten years now, and we only started receiving comments a...

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Event

ConvergeSE 2015

an Event written by Christopher Butler on February 24, 2015

Newfangled’s COO, Christopher Butler, will be a keynote speaker at the 2015 ConvergeSE conference, which will be held in Columbia, SC in April....

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Whitepaper

CRM

The Great Inversion: How Digital Marketing Has Matured Beyond the Website

a Whitepaper written by Mark O'Brien, Christopher Butler and Lauren O'Brien on February 18, 2016

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In this white paper, five of Newfangled’s top category experts weigh in on what we have come to refer to as “The Great Inversion” of digital marketing. You’ll learn how the the primary elements of your digital marketing platform —...

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Article

CRM

Enforcing Salesforce Data Standards With Validation Rules

an Article published on March 12, 2015

...the data meets the standards. Let’s walk through building a validation rule, using an actual example from the Newfangled org. When a sales user marks an opportunity as “Closed Unqualified,” we have a custom field called “Unqualified – Reason” to...

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