Search Newfangled

Podcast

Content Strategy

Are You Setting Reasonable Expectations?

a Podcast hosted by Lauren O'Brien on April 30, 2018

Consider This is a podcast designed to unpack common misconceptions about content marketing for knowledge-based firms. We’ll address commonly held assumptions about content marketing today, and present new and different ways to approach them. In this episode, Lauren and Holly...

Listen Now About

Podcast

Segmentation Matters

a Podcast hosted by Lauren O'Brien on July 13, 2018

Show Notes Consider This is a podcast designed to unpack common misconceptions about content marketing for knowledge-based firms. We’ll address commonly held assumptions about content marketing today, and present new and different ways to approach them. In this episode, Lauren...

Listen Now About

Article

Email Marketing

Email Marketing Frequency Best Practices 2019

an Article published on October 21, 2019

...and clicks. Some clients will feel like they’re sending out too much content and worry that their lists won’t find it valuable. In It’s Time to Stop Considering Your Marketing Spam, Lauren McGaha explained that some agencies don’t “value their...

Read Now About

Podcast

Balancing Educational and Promotional Content

a Podcast hosted by Lauren O'Brien on June 29, 2018

...Lauren and Holly discuss the mentality required for firms to approach content and outbound with a lasting habitual impact. They’ll touch on: The importance of generosity in content marketing and outbound, and how this builds trust with prospects Researcher and...

Listen Now About

Podcast

You Can't Ignore GDPR

a Podcast hosted by Lauren O'Brien on May 22, 2018

Consider This is a podcast designed to unpack common misconceptions about content marketing for knowledge-based firms. We’ll address commonly held assumptions about content marketing today, and present new and different ways to approach them. In this episode, Lauren and Holly...

Listen Now About

Article

Google Zeitgeist 2012 - Takeaways

an Article published on December 13, 2012

...many Most Searched until you drill down by country and topic.   I’ll admit right now most of the Zeitgeist data is not very actionable.  We don’t work with too many clients that are basing their SEO strategy on ranking...

Read Now About

Article

How to Win the Outbound Email Long Game

an Article published on June 12, 2018

...the live event has happened. Finally, you can utilize transcription services like Rev.com to gain SEO equity from an approximate 8,000-10,000 word transcript from the event after the fact. For promoting an upcoming webinar, we recommend this cadence of emails:...

Read Now About

Article

The Case for Content: Why Content Marketing is the New Normal

an Article written by Tema Flanagan on November 9, 2012

...of 10.4 Enter content marketing. In many ways, I see it as a natural extension–and maturation–of white-hat SEO. If old-school marketing techniques are about “pushing” messages to consumers, content marketing is about “pulling” them in with outstanding content that appeals...

Read Now About

Webinar

The Modern Marketing Website

hosted by Mark O’Brien on January 1, 1970

Access Now

From SEO, to CMS, to social media, advanced tracking, and lead generation, this webinar is a review of the core components that comprise a successful marketing website today....

Access Now About

Article

Content Strategy

It's Time to Stop Considering Your Marketing Spam

an Article written by Lauren O’Brien on September 6, 2016

...content at a clip that would fulfill the SEO strategy we’d put in place earlier in the month. We’d already worked through the cultural shifts that would need to happen at the agency in order for the team to reliably...

Read Now About