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Prospect Experience Design

2013: The Year in Review

an Article written by Christopher Butler on December 17, 2013

...– Lauren Clarke, Project Manager   “Lisa’s post on being happy was simple, beautiful, and gets to the heart of why we come to work every day.” – Dave Mello, Senior Developer   “I choose Chris Butler’s recent newsletter, Don’t...

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Article

Search Engine Optimization Outlook: Trends for 2014

an Article written by Tema Flanagan on January 6, 2014

I have a confession to make: I almost always skip over articles that claim to offer the latest advice on improving SEO. It’s not that I don’t believe in the importance of SEO best practices, it’s just that advice around...

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Article

Email Marketing

Success Stories: How one agency radically changed their business development results

an Article written by Mark O’Brien on August 25, 2015

The thing about Newfangled’s focus of working with agencies is that we get to work with some of the coolest, most interesting, and fun people on the planet. MJ Legault, co-principal of Origin (along with Danielle Kristmanson, who is equally...

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Article

Bounce Rate Recap

an Article written by Christopher Butler on September 7, 2010

...of all the other pages’ bounce rates. The marketing jive post points out that a page’s bounce rate is good or bad in terms of what the page’s purpose is. A campaign landing page with a bounce rate over 35%...

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Podcast

Consider This Season 1, Episode 4: Our Predictions for Content Marketing in 2018

a Podcast hosted by Lauren O'Brien on January 11, 2018

...go download that podcast but they’re not staying on that page very long. Page length is something that Google’s considering when it’s deciding whether it wants to show your listing in the results page. So, I don’t think it’s a...

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Podcast

Agency Marketing Matters, Episode 8: The Marketing Maturity Index

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 10, 2016

...North America to help them use these different digital marketing tools and strategies to promote their own businesses. I’m Mark O’Brien, the CEO of Newfangled. Lauren: Hi, I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: I’m Chris Butler....

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Podcast

Agency Marketing Matters, Episode 3: How Big of an Audience Do You Need?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 4, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-3-how-big-of-an-audience-do-you-need Mark: Hello, and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, director of marketing at Newfangled. Chris: I’m Chris Butler. I’m the COO of Newfangled. Mark: Today’s topic is about...

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Article

Managing a Newsletter Campaign

an Article written by Christopher Butler on April 29, 2009

...that this person landed on the first page, “How to Write a Newsletter,” and quickly clicked to the third and fourth pages. After spending less than one minute among them, though, she clicked back to the first page and spent...

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Article

Content Strategy

Doing More with Less

an Article written by Christopher Butler on September 30, 2009

...is the primary information that a search engine will look at when indexing and valuing the authority or relevance of a web page. It will appear at the top left of your browser for the page currently being viewed, and...

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Article

Prospect Experience Design

Why Scope Creep is Your Fault (and What You Can Do to Prevent It)

an Article written by Christopher Butler on April 23, 2012

...we could simplify the workflow greatly by just adding five upload slots to each page’s edit screen. That cuts out the need to add a slideshow content type, associate it with the page, then add and associate each unique image....

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