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Article

The Use of the URL and H1 Tag in SEO

an Article written by Mark O’Brien on January 19, 2012

...tend to pay less attention to a page’s URL and title tag, but everyone sees the title that is on the page. Even though you will use these page elements in part to entice search engines to grant your site...

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Podcast

Content Strategy

How to Prioritize Social Media in Your Content Plan

a Podcast hosted by Lauren O'Brien on February 28, 2018

...a brief promotion of it and publish that to the company page and that could either push people back to your website, or it could push it to the full-length published post on a thought leader’s page, where there’s going...

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Article

Prospect Experience Design

Forget the Fold, Part 2

an Article published on April 19, 2013

...size, contrast, positioning, etc.) without having to cram it all in the first 600 pixels of your page. According to research by Clicktale, the length of a web page has no influence on whether a user will scroll down the page. It’s...

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Article

Making Sense of the Data

an Article written by Christopher Butler on October 31, 2011

...more sense to look at bounce rate for individual page performance instead. Let’s explore bounce rate on one particular entry listed in the Top Content report: I’ve isolated one page from the list of top pages (above). The Top Content...

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Article

How Marketing Agencies Can Create Business Generating Websites

an Article written by Christopher Butler on June 24, 2011

...to enable the agency website to attract, inform, and engage prospects. Newfangled’s Mark O’Brien and Chris Butler discuss the vision for the modern marketing website that Mark has written about in his new book, A Website that Works: How Marketing...

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Article

Meet Newfangled: Chris Creech

an Article published on June 22, 2015

...and almost immediately got an email back from CEO Mark O’Brien, saying, “Thanks for applying for the job. We’d love to have you in for an interview.” I had no idea that Newfangled was hiring or what job I had...

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Article

Newfangled's Triple Bottom Line

an Article written by Mark O’Brien on June 19, 2014

...the buyout was complete. Eric Holter, who was the founder of Newfangled, created something brilliant — something I fell in love with even before I started working here, which is why I made such a plea to work at Newfangled in...

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Article

Prospect Experience Design

Evolution of the Newfangled Logo

an Article published on June 6, 2012

...was also the fact that Newfangled the company had evolved considerably over the past 17 years and the logo, although modified, was not keeping up. For the past five years, Chris Butler (Newfangled’s Vice President) and I have collaborated to...

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Article

Prospect Experience Design

The Five Essential Elements of an Agency's Capabilities Landing Page

an Article written by Christopher Butler on August 24, 2016

...direct visitors to a landing page dedicated to explaining what you do in more detail. Regardless of what you choose to name this page, I call it your capabilities landing page.     An ideal agency capabilities landing page has...

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Podcast

Agency Marketing Matters, Episode 2: The Work You Do vs. The Work You Pursue

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on July 21, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-2-the-work-you-do-vs-the-work-you-pursue Mark O’Brien: Hello, and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Lauren Siler: I’m Lauren Siler, the director of marketing at Newfangled. Chris Butler: I’m Chris Butler. I’m the COO of Newfangled. Mark...

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