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Article

Social Media Discrimination?

an Article written by Christopher Butler on March 4, 2009

In light of a comments-convo I had with Dave on my earlier post about checking your social network privacy settings, I thought this article by Meredith Levinson, titled Job Seekers to Employers: Stop Snooping! introduced an interesting thread. Check out...

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Prospect Experience Design

Web Typography: Struggles and Solutions

an Article published on September 28, 2011

...rogue pixels and rendered the font as the client intended. Another trick picked up during the furious Google-fu sessions was an opacity hack that is also Mac specific, courtesy of Dave Bond. This font weight problem is caused by the...

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Article

Amazon/Google/Facebook

an Article written by Christopher Butler on February 9, 2012

...within Facebook’s walled-garden. Horning, by the way, ends on a sinister note, lamenting that “we let Google tell us what to do next,” a nice play on former CEO Eric Schmidt’s claim that such is what consumers want from Google....

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Manageable and Measurable Marketing Starts with Positioning

an Article written by Christopher Butler on January 17, 2019

After a brief hiatus, our podcast, Expert Marketing Matters, is back for a fourth season! And we couldn’t be kicking things off with a better conversation — and a better guest. We invited Sara Bacon, CEO of Command C —...

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Prospect Experience Design

Generation Flux

an Article written by Christopher Butler on February 7, 2012

...is IBM. Not as often talked about, and vastly less “sexy” than the Googles, Facebooks, etc., IBM is still a major player. In fact, the CEO who just retired, Sam Palmisano, initiated their smart cities initiative years before anyone owned...

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Article

Readings for Designers Dreamers

an Article written by Christopher Butler on August 31, 2011

...Baxter, is truly profound. The story surrounds the discovery (and patenting by an amoral CEO) of a technology that uses wormholes to transmit light waves between two distant points. It doesn’t take long before that technology is developed to detect...

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Content Strategy

It's Time to Stop Considering Your Marketing Spam

an Article written by Lauren O’Brien on September 6, 2016

...content at a clip that would fulfill the SEO strategy we’d put in place earlier in the month. We’d already worked through the cultural shifts that would need to happen at the agency in order for the team to reliably...

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Podcast

Content Strategy

How to Break Your Digital Marketing Bad Habits

a Podcast hosted by Lauren O'Brien on June 21, 2018

...on their mind Not being thoughtful about content meta data and subheadings, and missing SEO equity opportunities Adding noise to prospects’ inboxes with broad subject lines that present no value proposition Rate, Comment, and Subscribe: Apple Podcasts Soundcloud Stitcher  ...

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How to Win the Outbound Email Long Game

an Article published on June 12, 2018

...the live event has happened. Finally, you can utilize transcription services like Rev.com to gain SEO equity from an approximate 8,000-10,000 word transcript from the event after the fact. For promoting an upcoming webinar, we recommend this cadence of emails:...

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Article

Traffic is Meaningless, Action is Everything

an Article written by Mark O’Brien on August 1, 2011

...a valuable resource for all of your site visitors, regardless of their familiarity with your firm. The next few blog posts, which cover SEO (Search Engine Optimization) and persona development, are more technical and implementation oriented than the other sections...

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