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Paid Media

Why Both Lead Gen & Website Conversion Campaigns Are Necessary for a Healthy Pipeline

an Article published on January 19, 2024

...needed. Determine the Right Campaign for the Type of Leads You Need  At Newfangled, we leverage LinkedIn for paid media campaigns, whether they’re lead generation or website conversion efforts. For B2B firms, we have found that this platform produces the...

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Article

Content Strategy

Either Hire an Outside Marketing Team or Hire In-House, Right? Not Exactly.

an Article written by John Nugent on February 16, 2024

...full-service partner. When clients return to Newfangled after attempting to bring marketing in-house, it’s often because they can’t build and sustain the necessary infrastructure to keep every marketing task running smoothly. A good external partner already has sophisticated marketing infrastructure...

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Article

Content Strategy

Want Better-Fit Leads From Your Marketing? Start With Your Content Topic Selection

an Article published on February 6, 2024

...must first know who they are. Without identifying your target personas, you end up writing for yourself and risk missing the mark. Know who you are writing for before figuring out what you will write about. And when we say...

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Article

Content Strategy

Can AI Content Be Extraordinary?

an Article written by Mark O'Brien on August 15, 2024

...writing arena — not a replacement for human creativity and insight. It’s about leveraging its strengths while compensating for its weaknesses.  Newfangled’s Innovative Approach to AI-Assisted Marketing Strategies Imagine this: a tool that doesn’t regurgitate facts or surface-level insights, but serves...

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Page

Test Calc

a Page published on February 13, 2025

Lead Calculator (multipage) Step 1 of 6 16% How many unique visitors visit your website each weekday? How many targeted prospects are currently on your email list? Does each page of your site have a detailed positioning statement? Do you...

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Article

Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article published on April 11, 2024

...the core of everything we do at Newfangled. We start everything with persona work to define the broadest groups of people we want to target. Then we segment further based on additional data points — or digital clues — we discover...

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Article

Paid Media

Are LinkedIn Ads Worth the Price?

an Article published on May 3, 2024

...since there’s nothing that compares, you might decide you can’t afford not to invest at least a portion of your ad budget on LinkedIn. Want more good stuff like this? Connect with Newfangled on LinkedIn or subscribe to our newsletter....

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Article

Business Development

Applying Dollar-Cost Averaging to Your Marketing Strategy

an Article written by Mark O'Brien on August 29, 2024

...anytime is a good time to start investing — and the same applies here. Today’s the best day to begin dollar-cost averaging your marketing. Want more good stuff like this? Connect with Newfangled on LinkedIn or subscribe to our newsletter....

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Article

The Best Strategy for Moving Prospects Through Your Marketing Funnel

an Article published on April 16, 2024

...we’re going with all of this. The hierarchy of the effects model has been applied to countless marketing funnels. But while the terminology may vary, the thinking behind it remains consistent. At Newfangled, we use the following terms to describe...

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Podcast

Finding Entrepreneurial Community

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018

...Mark O’Brien. Chris Butler: Welcome back. You guys were on the road. Mark O’Brien: Yeah. Lauren McGaha: Mm-hmm (affirmative). Yeah. Chris Butler: You guys are generally on the road. Mark O’Brien: Generally on the road. Lauren McGaha: Yeah. Constantly. Mark...

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