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Prospect Experience Design

Building A Digital Marketing Engine to Drive Your New Business

an Article written by Christopher Butler on June 29, 2021

...That Drives Your New Business Pipeline: Creating Your Strategy, with Mark O’Brien June 23: Increase Lead Conversion From Your Website, with Chris Butler June 30: More Quickly Deepen Relationships With High-Value Prospects, with Lauren McGaha July 14: Accelerating Your New...

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There Are Only Three Good Reasons for Content

an Article written by Christopher Butler on December 12, 2013

...one page in some default order (usually recency) and some sorting tools. This seems like a good idea until you realize that it requires the user to visually scan a long page in order to figure out what types of...

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Content Strategy

How to Build Awareness With Duplicate Content Without Sacrificing Organic Traffic

an Article written by Ashley Robinson on June 22, 2021

...with duplicate content While your content isn’t actively demoted in search results, having duplicate content can complicate your SEO strategy.  One complication to your SEO strategy relates to content on your site competing against itself when it appears on a...

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How To Succeed With Google

an Article written by Mark O’Brien on January 12, 2012

...I just mentioned, SEO is quite easy. There are three page elements that Google looks at when it examines a single page: the title tag, the URL, and the H1 tag. In my next few blog posts we will take...

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How Will Google Instant Affect SEO Best Practices?

an Article written by Mark O’Brien on September 9, 2010

...will Google Instant affect SEO best practices? Not at all. What is of note here is that Google Instant makes results 1-5 of the first page even more valuable than they were before, and everything after that far less valuable....

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The Future of the Web, Part 1

an Article written by Christopher Butler on June 30, 2009

...online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this “social...

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Prospect Experience Design

Guest Post by Eric Holter: A Critique of the Talstone Group Website

an Article written by Christopher Butler on July 22, 2009

...posts becomes too great. It becomes difficult just to come up with subjects. And when the impact of the blog is so low it hardly seems worth it. Chris Butler wrote an excellent newsletter for Newfangled on developing a sustainable...

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Are you getting the most from your blog posts?

an Article published on October 20, 2008

  Mark Shipley, who has seriously gotten drunk on some Newfangled Kool-Aid as of late (check out this masterful post), asked if we could send him a checklist that he could run through to make sure his blog posts are...

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Your Team May Fight Content Marketing. Here's How to Fight Back.

an Article published on March 20, 2019

...page of Google. So why do it at all? Our Counterargument: While organic traffic to your website is important, content marketing is about much more than just search engine optimization. SEO tactics can help get new visitors to the site,...

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Optimize Your Website: Users First, Google Second

an Article written by Mark O’Brien on November 17, 2009

...click through to your Google bait page won’t stick around for long once they get to your site. Why? Simple. It is because the page wasn’t written for them, it was written for Google. Once they get to the page...

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