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Prospect Experience Design

Designer's Diary: Rebranding a Local Non-Profit

an Article published on September 16, 2014
...and, if necessary, will replace it with their current logo for production. 3/26/14 Posted three page layouts today: home page, list page and modular page. I ended up with a marriage between mood board #2 and mood board #3 (more...
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How to Create a Content Strategy

a Page published on September 26, 2019
...are quite specific to whatever the blog topic on that specific page is about. They have a higher conversion rate because they’re only promoted to users via a blog detail page. Because those users who are reading the blog post...
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Podcast

Marketing Plus Sales Equals the Right Message

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 27, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-8-marketing-plus-sales-equals-the-right-message/s-1pfCQ Transcript Chris Butler: Welcome to The Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: This is episode eight of season two, not that that matters. We’re getting...
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Content Strategy

Say It Again

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 19, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/episode-11-say-it-again Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matter Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien Chris: What we do is we want to get together every couple of...
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Article

Beyond Bounce Rate: Exits and Time on Page

an Article published on July 12, 2010
...reviews…there’s a lot on this product page that you could spend a lot of time digging into. So again, the value of a page’s average time spent will depend on that page’s purpose. For a lot of content pages, more...
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Article

Coping with Complexity

an Article written by Christopher Butler on August 31, 2009
...The Session Detail report (above) lists each page of a user’s session, starting from the point of entry to the most recent page viewed. The first listing will show a referrer if the page was not accessed directly (in the...
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Podcast

Consider This

a Podcast hosted by Lauren O'Brien and Christopher Butler on November 9, 2017
...it on YouTube, but Google will read every word of that transcript and then we, Newfangled, will get the SEO equity from that transcript. So that’s an example of what we’re talking about in terms of being creative about the...
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Agency Marketing Matters, Episode 1: The Morning After

a Podcast hosted by Christopher Butler and Mark O'Brien on July 7, 2016
https://soundcloud.com/newfangled-agency-marketing-matters/episode-1-the-morning-after Mark:Hello and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Chris:I’m Chris Butler. I’m the COO of Newfangled. Mark:What we’ve done here is we’ve put together a short, fifteen-minute podcast that focuses on different...
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