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Article

Time-Tested Design

an Article published on June 22, 2010

Highland Capital Partners is one of Newfangled’s oldest clients. We started working with them in 2002 and completely redesigned their site in 2004. The current site design has changed little from its original form. It’s not a flashy-looking site, adorned...

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Article

Prospect Experience Design

A Closer Look at the Visual Inventory

an Article published on March 25, 2015

...everyone’s site but, as search has become better and more ubiquitous, the front door of your site can be any page. Having your positioning statement on every page will help a viewer understand your who, what and how no matter...

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Article

Paid Media

Why Your Marketing Strategy Needs Paid Media Now

an Article written by Mark O’Brien on April 9, 2020

For most of the past 20 years, it’s been Newfangled’s position that investing in digital ads was unwise for professional service firms. Ads were short-sighted. Buying and placing digital ads was easy, anyone could do it. There was no craft...

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Article

Email Marketing

How Marketing Automation Works

an Article written by Christopher Butler on April 15, 2013

...+1 for key, positioning-oriented information and things like whitepapers, key newsletters, case studies, and the like; maybe +5 for reading your pricing page (assuming you have one). -1 for viewing your careers page. Seniority. You’ll collect so-and-so’s title at some...

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Article

Self Evaluation: Response to Bakers Common Struggles in Firms, Positioning

an Article published on November 14, 2008

...the marketplace. Newfangled has both aced and failed this one. We do have a very specific and real position, which is rare and great. I can confidently say that Newfangled partners with mid-sized agencies to help them with web development...

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Article

I'm Trying to Find Ways to Enable Concentration

an Article written by Christopher Butler on June 2, 2010

...page to another is another important means of encouraging greater concentration in web reading. As far as I’m concerned, the only “pro” for pagination is SEO, but someone dispute that if I’m missing something or if you just don’t agree....

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Article

Dynisco.com Goes Live

an Article published on August 2, 2010

...while still allowing for a large product image. Section navigation was also reorganized and condensed to provide better wayfinding. The new database-driven site, combined with Newfangled’s CMS, allows Dynisco to easily update their content and improved SEO will drive more...

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Podcast

On Not Giving It All Away

a Podcast hosted by Christopher Butler and Lauren O'Brien on June 8, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-11-on-not-giving-it-all-away/s-TR6A3 Transcript Chris Butler: Welcome to the Newfangled Agency Marketing Matters podcast! I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Julia Vanderput: I’m Julia Vanderput. Chris Butler: And this is episode 11 and also the podcast debut of Julia Vanderput,...

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Article

Prospect Experience Design

User Interfaces That Supplement Storytelling

an Article published on July 9, 2010

...of complementing the story of the page without totally abandoning the idea of CTAs and other features sharing the same page is the blog from A List Apart. They give the main content area plenty of space, making it easy...

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Article

Prospect Experience Design

How Prospect Experience Design Can Help You Create a Better Marketing Website

an Article written by Christopher Butler on December 6, 2018

...are not ready to take the primary action you have identified on your web page. For example, the primary action on an article detail page may be the completion of a newsletter subscription form. However, prospects that are not yet...

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