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Article

How SEO Works

an Article written by Christopher Butler on December 31, 2010

...SEO that is well worth your time. With that in mind, look back at the differences between the page title and the title tag for this page. The page title is longer than I’d want the title tag to be...

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Article

Content Strategy

This is The Best Way to Design Your Content Hub

an Article written by Christopher Butler on January 31, 2019

...choices affect the content displayed on the page as they use them. Content: The center of the page is typically reserved for the main contents of a page because that makes it easier for a user to quickly scan down...

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Article

SEO

Using Google’s Core Web Vitals to Evaluate and Improve WordPress Performance

an Article written by Dave Mello on April 13, 2021

...to happen between a visitor requesting your page and that page actually loading. The server receives the request, returning the corresponding HTML. HTML production speed is critical. A cached page allows the server to respond with the cached HTML very...

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Article

Prospect Experience Design

This is The Best Way to Design Your Home Page

an Article written by Christopher Butler on January 3, 2019

An effective marketing website home page layout contains just four elements: positioning, work samples, testimonials, and expert content. The way you prioritize and arrange this information will have the greatest impact on the actions prospects take on this page. But...

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Article

What is your page's real bounce rate situation?

an Article published on June 15, 2010

...the total unique views for the page, meaning the full number of people who saw the page at some point (not just the ones who entered on it). Combining that data with the landing page data can give an even...

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Podcast

Prospect Experience Design

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 7, 2017

...action and say, “You know what, I want that.” So that’s four different pages: home page, capabilities landing page, service detail page, case study; that you need to guide somebody through, make sure that nobody drops off, and make sure...

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Article

Beyond Bounce Rate: Exits and Time on Page

an Article published on July 12, 2010

...reviews…there’s a lot on this product page that you could spend a lot of time digging into. So again, the value of a page’s average time spent will depend on that page’s purpose. For a lot of content pages, more...

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Article

Content Strategy

SEO For Humans: How to Keep Focus on Your Audience Without Missing the Target (Keyword)

an Article written by Corey Florindi on July 20, 2021

Your firm puts a great deal of focus on SEO in your content marketing efforts. After all, solid SEO leads to more site traffic and higher conversion rates. But are all of the SEO “best practices” actually serving the audience...

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Podcast

Content Strategy

SEO - What's Changed and What's the Same

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 25, 2017

...Newfangled is that the title of this podcast is what hasn’t changed about SEO, but the first idea I threw out just to oversimplify a point was nothing about SEO has changed since 1999. When we talk about SEO, as...

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Article

Prospect Experience Design

Designing for Attention

an Article written by Christopher Butler on August 31, 2010

...at the wrong time or place, or we ask readers to break their concentration to click on to a new page in order to continue—then we will ultimately fail to accomplish that which we’ve created the page itself to do....

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