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Prospect Experience Design

Newsletter Signup Callouts

an Article published on March 1, 2010

...newsletter signup should have a distinct Thank You page, providing a url for tracking as a goal in Google Analytics.               Newfangled’s sidebar signup widget asks for a name and email and includes links...

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Video: Don't Miss Out on the Newfangled Seminar

an Article written by Lauren O’Brien on March 18, 2015

Last month, Mark, Chris, Chris and I spent some time at Fearrington Village, visiting all of the various facilities we’ll use for the upcoming Newfangled Seminar, and making a few logistical decisions that are sure to enhance the entire seminar...

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For the Love of Agencies

an Article written by Mark O’Brien on March 24, 2011

...of Committing to a Focused Market Position Conspicuously writing “Newfangled works with ad agencies to build conversion-focused websites…” right on our homepage was a very scary thing to do at first. Each year we have put a finer and finer...

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Prospect Experience Design

Designing "A Newfangled Approach To Your Website"

an Article published on October 25, 2010

Last week, Chris Butler provided some back-story on how our book series, “A Newfangled Approach To Your Website, Volumes 1 and 2” came to be. I thought it would be appropriate to round out that post with one that covers...

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CRM

How to Effectively Measure Your Marketing

an Article written by Lauren O’Brien on July 28, 2015

...is interesting, but the report gives you other important insights, like the average time spent on the page and the bounce rate of each page. This gives you an idea of the level of engagement of your audiences for each...

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Short and Sweet Website Copy

an Article published on November 30, 2009

...words and paragraphs.  Each sentence should support the page’s main message – and if it doesn’t, you may want to reevaluate why you’ve included it in the first place. For other Newfangled-ers’ perspectives on writing, check out Sarah’s recent post...

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What's Been Goin' On (aka Week 829)

an Article written by Christopher Butler on October 17, 2011

...hear from him! In addition to this one of Spot on a boat, we’ve got a ton of pictures up at the Newfangled Flickr group, too.   Mark and I spent Saturday as guests of the Roush Fenway racing team...

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Should Information be Free?

an Article written by Christopher Butler on February 17, 2009

...of online media well. Here’s the crux of the problem: “One of history’s ironies is that hypertext — an embedded Web link that refers you to another page or site — had been invented by Ted Nelson in the early...

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What Makes An Agency Website Great?

an Article written by Christopher Butler on December 12, 2016

...newsletter? Read a related post? Make that clear to them. Every page should have a call to action; no exceptions. If a visitor lands on your home page, what do you want them to do next? Learn more about what...

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Prospect Experience Design

Content Styling Tips: Text Links

an Article published on May 11, 2012

In my last two posts, I wrote about a website’s content on a macro level: styling the overall page and how to best incorporate images. Now I want to talk about a very specific and important piece of content: the...

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