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Article

Strategy Sessions: Advanced Keyword Research

an Article published on June 1, 2015

In this installment of Strategy Sessions, Lauren and I discuss advanced keyword research strategies that will strengthen your content marketing plan and help improve your overall SEO. Transcript Adam: Welcome to another addition of Strategy Sessions. I’m Adam Rightor. Lauren:...

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Article

The Valuable Content Marketing Book

an Article written by Christopher Butler on November 5, 2012

...just that we’ve been calling it SEO. But over the years, we’ve learned that attracting the unaware is only one step in a much deeper process. While SEO is critical to a functional content marketing system — you certainly won’t...

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Article

Content Strategy

How the Right Internal Review Process Accelerates Your Content Marketing

an Article published on August 21, 2020

...this case, not only do you have fodder for another piece of content, but you also already know at least one place where you should link your content together for viewers’ easy access (and SEO best practices). Doing so will...

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Article

Who Are You Speaking To?

an Article written by Christopher Butler on October 31, 2009

...out about us, many of our clients will recall searching for something online and finding our site among a search engine’s results. Great, SEO win! But that’s not really the full story. They usually go on to say that landing...

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Article

What is a Content Strategy Worth?

an Article written by Mark O’Brien on June 14, 2011

...them on a website project. The element of our site that guides our visitors from the first page they land on to a web form they will use to convert (newsletter, blog, webinar signup, contact us, etc.) is, again, our...

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Article

Are you getting the most from your blog posts?

an Article published on October 20, 2008

...getting the visibility they should. In taking his advice, Ive decided to write a piece about this instead of just emailing him the skinny.Thanks to Chris Butler for help on some of these details. The post should: Be content-rich and...

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Article

The Four Benchmarks for the Business-Generating Agency Website

an Article written by Mark O’Brien on March 12, 2013

...few things more dangerous in life than setting the wrong goal, and when traffic is the goal of your site, all sorts of things go wrong (like keyword-stuffing your content for SEO, for example). When your goal is converting qualified...

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Podcast

Content Strategy

When the Team Feels Marketing is Dehumanizing...

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 24, 2018

...Speaker 1: [Music] This is Expert Marketing Matters. A podcast about generating ideal new business opportunities, and creating your future. Chris: Welcome to Expert Marketing Matters. I’m Chris Butler. Lauren: I’m Lauren McGaha. Mark: And I am Mark O’Brien. Chris:...

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Article

CRM

Service in Web Development - The Long Term Relationship

an Article written by Mark O’Brien on May 1, 2009

...on-page approach to SEO and proactively set up a meeting to discuss our findings. Basically, we have their back. Serve is a verb, and sitting back waiting for clients to call us isn’t what we consider service to be. Total...

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Article

Prospect Experience Design

Two Things About Web Design

an Article published on August 9, 2011

In June, Chris Butler posted an article entitled, “The Two Things and Content Strategy.” The concept of “two things” is, that for every subject, there are really only two things you need to know. Everything else is the application of...

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