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Prospect Experience Design

Content Styling Tips, Part 2

an Article published on March 16, 2012

Last month, I outlined some general principals for styling your website content and emphasized that how your content looks on the page is as important as the written words. This month, I’ll suggest some ways to incorporate quality imagery into...

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Better Newsletter Formatting

an Article published on May 25, 2010

...is the reformatted page, which now is the online version of the most recent newsletter, with clear headings, plenty of relevant links, an image– an altogether more scan-able page, indexable by Google and working toward the site’s SEO. It is...

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Content Strategy

After Content Marketing

an Article written by Christopher Butler on August 15, 2013

...to measure than page views, they’re easier to value, and they’re easier to require when the content itself is not within a page, but a portable asset. With all of that — not to mention the greater ability to monetize...

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The Future of the Web, Part 1

an Article written by Christopher Butler on June 30, 2009

...answers they currently get from Google, that will righly turn a focus on search engine optimization (SEO) to social media optimization (SMO). The web is an ever-expanding space that can be described with many different metaphorical images. Regardless of what...

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Testing 101: The only way to scientifically improve your conversion rate

an Article published on August 2, 2012

...interested in your services, signing up to be contacted regularly from your organization (blog, newsletter, special offers), completing a multi-step registration form, etc. All other metrics are secondary to the mighty conversion. You could pay an SEO firm to try...

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Dynisco.com Goes Live

an Article published on August 2, 2010

...Blass Communications. The goal of the new site was to focus Dynisco’s message and reduce the complexity of their old site. A completely new home page features a marquee slide show highlighting four key aspects of the company: cutting-edge products,...

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Prospect Experience Design

HOW Design Fits Into the Process (My Talk at HOW Design Live)

an Article written by Christopher Butler on June 24, 2013

...typography, paper, the size and shape of the book itself — in order to create something that amplifies its contents. See, a book’s interactivity is one-way. It delivers information by way of a printed page that never changes. So, it’s...

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Prospect Experience Design

There is No Box!

an Article written by Christopher Butler on November 29, 2011

...to the media that renders them. In short, we need to practice responsive web design.” Marcotte goes on to explain how media queries—ways of specifying different functionality options for a variety of display conditions within a web page’s CSS—can be...

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The Digital Lead Development Ecosystem

an Article written by Mark O’Brien on July 10, 2013

...your site’s content strategy. These tools — your pricing page, work examples, and expertise-based content — are the fine filters of your site. Their job, collectively, is to draw in the right prospects and filter out the wrong ones. Once...

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Publication

How Websites Should Be Built

a Publication written by Christopher Butler on February 11, 2013

...you already know how the web-development process works, consider one question: How did your last project go? Brilliantly? If so, you may turn the page. But if your answer is that it could have been better, stick with me. When...

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