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Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...waste as there are currently 179,000,000 search results on Google for this phrase and results on the first page all have similarly worded titles. (results from January 27th, 2022) Competing with that would be difficult, to say the least. But...

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Business Development

How Newfangled’s Proprietary Software Helps Drive New Business

an Article written by John Nugent on September 25, 2023

...setting elevates leads if they have done the following: Viewed at least five pages of content on your site Viewed at least one positioning page on your site Converted and filled out at least one form field on your site...

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Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article published on April 11, 2024

...page* Viewing case studies* Content downloads *The website pages that you apply value to will vary based on your business. Visits to positioning pages and case studies typically indicate “high intent” for doing business, so that’s why we recommend starting...

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Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...We don’t care so much about click throughs, open rates, page views, gross metrics or that kind of thing. Instead, we measure everything based on exact individuals engaging with you — by name, face, and email. As soon as we go...

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Podcast

The One Where We Ask Again, Is Content Marketing Dead?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 4, 2018

...Chris Butler: Right, so it’s great. Lauren Siler: And the perception that you’re even investing in that type of media. Chris Butler: Right. Lauren Siler: That goes a long way too. Chris Butler: Right, and I think the key word...

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Podcast

Finding Entrepreneurial Community

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018

...That I just feel like- Chris Butler: No. Even that. Mark O’Brien: Even? Chris Butler: Even the cakes. Lauren McGaha: I thought it was gonna be cakes. Mark O’Brien: Really? Chris Butler: We need to start the next podcast off...

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Podcast

Does Prototyping Still Matter?

a Podcast hosted by Lauren Clarke and Christopher Butler on July 6, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-13-does-prototyping-still-matter/s-er288 Transcript Chris Butler: Welcome to the Agency Marketing Matters Podcast. I’m Chris Butler. Lauren Clarke: And I’m Lauren Clarke. Chris Butler: This is Lauren Clarke’s debut on the podcast. Big day. Lauren Clarke: I am both excited and terrified...

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Podcast

Prospect Experience Design

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 7, 2017

    Transcript Chris Butler: This is Expert Marketing Matters, a podcast about generating ideal new business opportunities and creating your future. Welcome to Expert Marketing Matters Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m...

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Podcast

Should Your Website Have an "About You" Page?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 30, 2018

...or not you’re willing to publish an About You page, and to wrap it up here, I would say you should definitely write an About You page. Chris Butler: Totally agree. Lauren McGaha: That’s good advice. Chris Butler: Good idea....

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Podcast

Content Strategy

Podcasting Behind-the-Scenes

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on September 13, 2018

...Chris Butler: … we also write content, we also- Lauren McGaha: Have day jobs- Chris Butler: … yeah, we also have day jobs and consult our clients. It’s a lot of work. Lauren McGaha: It is. Chris Butler: And even...

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