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301 redirects, the Newfangled way.

an Article published on July 27, 2009

...put in the value /products.asp The team gets together, and reviews the site Newfangled put together for them. Newfangled has placed the products page at the following location, http://www.site.com/products Therefore, the Admins place /products within Redirect URL. …. *skip ahead...

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Article

What Do You Mean by SEO?

an Article written by Christopher Butler on January 5, 2011

...be due to very real abuses of SEO. But does that mean SEO is all bad? Well, it depends upon what you mean by SEO. The trouble with acronyms is that, sometimes, the more they’re used the farther away their...

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Why we do SEO (the way we do)

an Article published on November 20, 2012

Since 2008, we’ve pointed to the standard Newfangled guide to SEO as a primer on best practices for getting your site best prepared for Google and other search engines.  As much as everything else on the Web has changed since then,...

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Prospect Experience Design

2011: The Year in Review

an Article written by Christopher Butler on December 20, 2011

...be a major theme for both Newfangled and our agency partners in 2011. Secondly, this post was derived from Katie’s inaugural Lunch & Learn topic. Newfangled’s monthly Lunch & Learns were born in 2011. Once a month an employee will...

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Email Marketing

How to Do More (with Less) with Your Website

an Article written by Christopher Butler on February 28, 2011

...more, start with our newsletter on in-depth website measurement. 2. On-page SEO I just published an article on SEO in December—How SEO Works—which covers how search engines work and the specific ways you can optimize your content for them—so I...

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Prospect Experience Design

Guest Post by Eric Holter: A Critique of Closerlook's Website

an Article written by Christopher Butler on August 25, 2009

...a high priority. It’s a worthwhile exercise to examine each sub-page as though it were your home page. After all, these pages will function as surrogate home pages (at least in terms their first impression function). You’ll want to help...

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Google Analytics: Getting Out of the Way in a Good Way

an Article published on December 1, 2009

...page from another domain, the rest of your page will wait until their server responds. It’s never fun waiting on someone else to finish their job so you can finish yours, and that is precisely what browsers have to do....

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You're Probably Not the Authority on You

an Article written by Christopher Butler on January 6, 2011

...page) for that query. For example, “christopher butler web,” which returns a search results page on which the top result (as well as the third, fifth, sixth, and ninth) is me. If you get even more specific, like “christopher butler...

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Podcast

Agency Marketing Matters, Episode 9: The Two Main Factors That Will Determine Your Marketing Success

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 23, 2016

...different strategies and tools to further their marketing. I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: I’m Chris Butler. I’m the COO of Newfangled. Mark: Today’s topic is about the...

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Article

What I've Learned (or, the Longest Post Evar)

an Article published on July 23, 2010

Well, my ducks, this is my last week at Newfangled. After just about 2 years here, I will be leaving to start library school. It’s often mentioned around here that project management at Newfangled is a role with a steep...

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