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Whitepaper

CRM

The Great Inversion: How Digital Marketing Has Matured Beyond the Website

a Whitepaper written by Mark O'Brien, Christopher Butler and Lauren O'Brien on February 18, 2016

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In this white paper, five of Newfangled’s top category experts weigh in on what we have come to refer to as “The Great Inversion” of digital marketing. You’ll learn how the the primary elements of your digital marketing platform —...

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Event

The Bureau of Digital Presents: Building a Better Content Marketing Strategy

an Event published on May 20, 2021

The Bureau of Digital (BOD) is hosting a workshop on June 10, led by Newfangled’s very own, Lauren McGaha. In this workshop, Lauren McGaha will teach you how to uncover your firm’s most compelling point of view and elevate it...

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Article

Content Strategy

Your “Secret Sauce” Is Your Firm’s Best Selling Point — Give It Away For Free

an Article written by John Nugent on September 22, 2021

...Newfangled Content Coaching team, we found that exactly zero have given “too much” away.  A few clients have mentioned that unsavory competitors took their content and published it on their sites, resulting in no observable adverse sales results.  Trust that...

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Article

Is an all-in-one marketing platform right for your agency?

an Article written by Mark O’Brien on December 17, 2015

...I’m making an argument in this article for what Newfangled does. To be clear, we work closely with agencies on an individual basis to determine what mix of organic digital marketing tools and techniques are most effective for them to...

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Article

Email Marketing

How to Comply with Canada's Anti-Spam Legislation (CASL)

an Article published on June 11, 2014

...your lawyer, if needed). Also remember that you can continue sending marketing email to any of your existing customers in Canada due to the existing business relationship. But for all other contacts, you should consider the steps above. At Newfangled,...

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Event

Hopscotch Design Festival

an Event written by Christopher Butler on September 8, 2015

Newfangled’s COO, Christopher Butler, will MC at this year’s Hopscotch Design Festival, which will be held in Raleigh on September 9 and 10. You can find him at all CAM Raleigh events....

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Article

Prospect Experience Design

Designing CTA Form Fields for a Better User Experience

an Article published on June 4, 2014

...it So, what makes a form both inviting and attractive? First off, don’t hide the form fields! You see this pretty often these days (including here on Newfangled.com — for the moment, anyway), where a CTA displays an offer, and...

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Article

Paid Media

You Have to Get Out There

an Article written by Mark O’Brien on February 28, 2020

...a great deal over these past 12 years of being on the road so often. That’s a fact. If I, and others at various times, hadn’t done this to the degree we have, Newfangled would probably look a lot like...

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Article

Content Strategy

Rethinking the Case Study, Again

an Article written by Christopher Butler on August 26, 2016

Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I’ve ever published here at Newfangled. Every week, hundreds of readers discover our site through that...

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Article

Hyperity

an Article written by Christopher Butler on March 5, 2010

Yesterday, the entire Newfangled team gathered for a one-day mini-retreat. This is something we do each winter as a sort of state-of-the-company event, where we go over company news, talk about various topics related to what we do as a...

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