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Content Strategy

Say It Again

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 19, 2017

...Chris: I never noticed that. Lauren: Really? Chris: Yeah, it was never a problem for me. Lauren: It’s pretty terrible. Chris, I think you’re just immune to it at this point. Chris: I’m full of chemicals. Lauren But you’re still...

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Podcast

The Anatomy of A Great Agency Website

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on February 16, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-3-the-anatomy-of-a-great-agency/s-2AWUF Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: I’m Mark O’Brien. Chris Butler: We get together every couple of weeks just to talk about digital...

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Article

Content Strategy

The Best Content Audit Process: Revisit, Refresh, Rewrite

an Article published on June 3, 2019

...it work if it isn’t. The goals of this process are to improve your SEO and user experience — or, more accurately, your prospects’ experience. Go to your website. Navigate to your insights page. Go back to page 5. Or...

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Article

Prospect Experience Design

Parallax Websites, the Right(ish) Way

an Article written by Dave Mello on December 10, 2013

...Ajax call. Below the links, we’ll add the placeholders that each “page” will be loaded into. <div id="nav"> <a class="mainnav" rel-container="page1" href="/parallax_test/page1.php"> Page 1 </a> <a class="mainnav" rel-container="page2" href="/parallax_test/page2.php"> Page 2 </a> <a class="mainnav" rel-container="page3" href="/parallax_test/page3.php"> Page 3 </a> <a...

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Article

Prospect Experience Design

Prototyping for Designers

an Article written by Christopher Butler on March 31, 2011

...like a website…well, sort of. The page is certainly layed out like a website would be (and, were this an actual prototype, you could navigate from one page to another), but some things are specific while others are generic. For...

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Article

Prospect Experience Design

How a Website is Built, Part 1

an Article written by Christopher Butler on January 29, 2010

...the CMS and the database happens on every page of a website, which underscores how important the prototype is in describing to the developer how each page is intended to function.   Building the Whitescreen Just as we separate prototyping...

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Podcast

Email is not dead!

a Podcast hosted by Christopher Butler and Lauren O'Brien on September 26, 2019

...Thank you for coming to my house to record this. Scott and I are sitting in my home office. And it’s been great to have you on the podcast finally. Thank you, Lauren, for coordinating. Lauren McGaha: Absolutely. Thank you,...

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Article

Expertise-based SEO VS. Keyword-based SEO

an Article written by Mark O’Brien on January 24, 2012

...on writing the right content in the first place. While I agree that link-building is an important aspect of SEO, if you focus on writing relevant, expertise-based content, the rest will come. KEYWORD-BASED SEO The opposite of expertise-based SEO is...

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Article

Prospect Experience Design

Designer's Diary: Rebranding a Local Non-Profit

an Article published on September 16, 2014

...and, if necessary, will replace it with their current logo for production. 3/26/14 Posted three page layouts today: home page, list page and modular page. I ended up with a marriage between mood board #2 and mood board #3 (more...

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Prospect Experience Design

Simple Design is Good Design

an Article written by Christopher Butler on July 31, 2010

...detail page for one of our old favorites, Don’t Make Me Think, by Steve Krug. The most important button on the page, the “buy” button, is lost in the noise of hundreds of other links. Yes, Amazon wants me to...

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