Search Newfangled

Article

Cloud Computing and Privacy

an Article written by Christopher Butler on April 8, 2009

...makes a good point there. We chose to start sharing our data by using email services, but it wasn’t until advertisements started showing up on the right of our Gmail page that were related to the content of our emails...

Read Now About

Article

Prospect Experience Design

You Probably Need a Stock Imagery Style Guide

an Article written by Christopher Butler on April 15, 2019

...example, on a content hub landing page, you may see that article in a list with a thumbnail next to it. Or, when it’s shared on Facebook, Twitter, or LinkedIn, you’ll see it in your feed with an image as...

Read Now About

Article

Content Strategy

Establishing a Healthy Writer/Editor Dynamic

an Article written by Lauren O’Brien on February 7, 2017

...or referencing a well-known and related challenge of your personas, or simply cross-linking to another article or service landing page on your site in order to drive more engagement. A good editor is going to amplify your voice in a...

Read Now About

Article

Creating CRM Efficiencies for Imprivata.com

an Article published on March 10, 2011

...content creation than managing its crm integration. Before the rebuild Prior to the rebuild, the client generated unique registration forms for every premium asset, then embedded those forms in an open HTML area of the resource details page. Once a...

Read Now About

Article

Score a Content Touchdown

an Article published on September 27, 2010

...reinforce your brand, increase brand awareness, and bring in more sales and revenue.  The strategy helps define what type of content you are going to put on the page.  And then you can use tactics like a blog or newsletter,...

Read Now About

Article

Your Website is Not for You!

an Article written by Christopher Butler on January 31, 2011

...product (no specific names, though—we’re acting as people who don’t yet know about your firm) and follow the path from landing on your site’s homepage to finding a low level detail page and responding to a call to action. If...

Read Now About

Article

The Effect of Print on Demand Services on Web Content

an Article written by Christopher Butler on April 7, 2009

...book- this one 320 pages long, with more attention to text styling and size, as well as page and cover layout. I think the design changes I made will make the reading experience easier and nicer (I’ll post images when...

Read Now About

Article

Is it Time to Rebuild Your Website?

an Article written by Christopher Butler on November 30, 2010

...You’ve been writing multi-page monthly newsletters since you launched. If your site is a few years old, that kind of activity is likely expanding your database exponentially. That kind of growth is great, but if your site was built (at...

Read Now About

Article

CRM

Bridging the Communication Gap

an Article published on October 12, 2010

...quickly go awry. Luckily, I’ve found a number of tools over the years that allow me to close that gap and rest assured that we’re on the same page. Here are a few of these that I find particularly helpful....

Read Now About

Article

Agency Spotlight: How Mission Adapted To Digital Insights For A Highly Optimized Digital Plan

an Article published on June 27, 2017

...dramatically improved. Their monthly metrics exceed our 2017 benchmark metrics for successful digital marketing for agencies, resulting in high growth: NAME VALUE Organic Search Traffic: Increased 50% Total site traffic: Increased 87.85% Site wide number of page views: Increased 22%...

Read Now About