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Podcast

Marketing Plus Sales Equals the Right Message

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 27, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-8-marketing-plus-sales-equals-the-right-message/s-1pfCQ Transcript Chris Butler: Welcome to The Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: This is episode eight of season two, not that that matters. We’re getting...
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Podcast
Content Strategy

Say It Again

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 19, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/episode-11-say-it-again Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matter Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien Chris: What we do is we want to get together every couple of...
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Article

Beyond Bounce Rate: Exits and Time on Page

an Article published on July 12, 2010
...reviews…there’s a lot on this product page that you could spend a lot of time digging into. So again, the value of a page’s average time spent will depend on that page’s purpose. For a lot of content pages, more...
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Article

Coping with Complexity

an Article written by Christopher Butler on August 31, 2009
...The Session Detail report (above) lists each page of a user’s session, starting from the point of entry to the most recent page viewed. The first listing will show a referrer if the page was not accessed directly (in the...
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Podcast

Consider This

a Podcast hosted by Lauren O'Brien and Christopher Butler on November 9, 2017
...it on YouTube, but Google will read every word of that transcript and then we, Newfangled, will get the SEO equity from that transcript. So that’s an example of what we’re talking about in terms of being creative about the...
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Podcast

Agency Marketing Matters, Episode 1: The Morning After

a Podcast hosted by Christopher Butler and Mark O'Brien on July 7, 2016
https://soundcloud.com/newfangled-agency-marketing-matters/episode-1-the-morning-after Mark:Hello and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Chris:I’m Chris Butler. I’m the COO of Newfangled. Mark:What we’ve done here is we’ve put together a short, fifteen-minute podcast that focuses on different...
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Podcast

Agency Marketing Matters, Episode 7: The 2016 Newfangled Seminar Takeaways

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on October 27, 2016
https://soundcloud.com/newfangled-agency-marketing-matters/episode-7-the-2016-newfangled-seminar-takeaways Mark O’Brien: Hello and welcome to Agency Marketing Matters. This is a biweekly podcast that deals with digital marketing topics that are of interest to agencies. We’re at Newfangled. We work with agencies throughout North America to help them...
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Prospect Experience Design

Designing for Attention

an Article written by Christopher Butler on August 31, 2010
...at the wrong time or place, or we ask readers to break their concentration to click on to a new page in order to continue—then we will ultimately fail to accomplish that which we’ve created the page itself to do....
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Prospect Experience Design

Steps for Top Content page review

an Article published on April 21, 2011
...visited. Entrance Sources ranks the sites that users came to this page from, and keywords used per page are also visible here. You can quickly form a general picture of a page’s traffic by using these dropdowns, along these lines:...
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