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Content Strategy

The State of Content Marketing in 2020

a Podcast hosted by Lauren O'Brien and Mark O'Brien on January 30, 2020

...this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content marketing’s evolution will affect them most. From choosing the right formats, to getting SEO right, to communicating with...

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Form First Design

a Podcast hosted by Christopher Butler, Lauren Clarke and Dave Mello on February 15, 2018

...Butler: For instance, if you buy a list and Dave Mello, the director of technology at Newfangled is on that list, and you know that he is Dave Mello, director of technology at Newfangled, which has sub 50 employees, which...

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Article

Getting Feedback

an Article written by Christopher Butler on October 30, 2012

...of views each one received. If I choose a particular page from the list — “Checking Accounts,” for example… …we get a new screen that shows stats particularly for this page: the number of views this page has received, how...

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Podcast

Why You Should Stick to The Plan And Why You Don't

a Podcast hosted by Lauren O'Brien, Christopher Butler and Mark O'Brien on October 26, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-20-why-you-should-stick-to-the-plan-and-why-you-dont/s-jnjNC Transcript Chris Butler: Welcome to the Agency Marketing Matters Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And this is Newfangled’s flagship podcast, which is something I can say now...

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Agency Marketing Matters, Episode 10: Tell Them What You Do and What To Do

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 8, 2016

...you are joining us. My name is Lauren Siler. I am the Director of Marketing here at Newfangled. Chris Butler: I am Chris Butler. I am the COO of Newfangled. Mark O’Brien: I am Mark O’Brien. I am the CEO...

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Making Time For Your Marketing

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 13, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-7-making-time-for-your-marketing Transcript Chris Butler: Welcome to the Agency Marketing Matters Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we’re gathering together for the eighth episode of season two to talk...

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Content Strategy

How to Write Better Case Studies

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on February 2, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-2-how-to-write-better-case-studies/s-oMKmR Chris Butler: Hello, and welcome to Newfangled’s Agency Marketing Matters podcast. This is actually episode 12. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we get together every couple of...

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Article

How SEO Works

an Article written by Christopher Butler on December 31, 2010

...SEO that is well worth your time. With that in mind, look back at the differences between the page title and the title tag for this page. The page title is longer than I’d want the title tag to be...

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Relief in Focus: An Expert Firm's CEO Discusses the Positioning and Marketing Platform Connection

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 17, 2019

...Expert Marketing Matters, Sara Bacon, CEO of Command C, joins Mark, Chris and Lauren for a conversation on how she has lead her firm into a new focus for a new kind of client. You can listen to the episode...

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The Anatomy of A Great Agency Website

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on February 16, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-3-the-anatomy-of-a-great-agency/s-2AWUF Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: I’m Mark O’Brien. Chris Butler: We get together every couple of weeks just to talk about digital...

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