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Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on January 6, 2025

...about in a minute) but you could still post content and have it ranked. If you’re new to the game, well, there’s no nuance or subtlety to be had. SEO is dead. Why SEO is “Dead” for Content Marketing Newcomers...

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Content Strategy

I’m a Human Writer. Here’s How AI Fits Into My Job. 

an Article published on August 15, 2024

...profound, specific content.  Newfangled built our content marketing service on the foundational principle that only novel, profound, and specific content can break through the noise. That’s still true — perhaps truer than ever as AI increases the amount of content...

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Content Strategy

Either Hire an Outside Marketing Team or Hire In-House, Right? Not Exactly.

an Article written by John Nugent on February 16, 2024

...full-service partner. When clients return to Newfangled after attempting to bring marketing in-house, it’s often because they can’t build and sustain the necessary infrastructure to keep every marketing task running smoothly. A good external partner already has sophisticated marketing infrastructure...

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The Best Strategy for Moving Prospects Through Your Marketing Funnel

an Article published on April 16, 2024

...medium.  How and Why to Target Content to Every Stage of the Marketing Funnel Again, you can’t rely on a “spray and pray” approach to your content offerings, or even how you deliver them. You need to consider what content...

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Content Strategy

Want Better-Fit Leads From Your Marketing? Start With Your Content Topic Selection

an Article published on February 6, 2024

...are a handful of tactics you should (and shouldn’t) undertake to set yourself up for success.  Best Practices for Lead-Generating Content Marketing Identify Your Content Marketing Audience In order to strategically craft content that will address your prospects’ issues, you...

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Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...truly original space, you’ll move forward with standout ideas. After all, unique content is also memorable content. Our brains are wired to pin memorable content and mentally revisit it over and over. This is a good thing for content marketing....

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Content Strategy

Your Next Content Marketing Tactic: Attracting Conversions With Repurposed Content

an Article written by John Nugent on January 23, 2024

What is the biggest impediment to any company’s content marketing success? Time.  Content marketing is hard work, folks. It takes a surprising amount of time and effort to focus your positioning; identify your target audiences; develop an editorial plan; create...

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Content Strategy

Can AI Content Be Extraordinary?

an Article written by Mark O'Brien on August 15, 2024

...Deepen your insights with ideas based on your audience’s specific pain points and needs. Ideate content topics that differentiate your agency and make deeper connections. Produce publish-worthy content that sounds like you and reflects your expertise. Get your marketing campaigns...

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Prospect Experience Design

Services or Capabilities – What's the Right Service Page Strategy?

an Article written by Christopher Butler on December 6, 2023

...Their core structure of Destinations, Content, and Live describes the contexts in which their expertise is most effectively applied. Impact On their home page, Impact lead with a three-part framework for how they train large enterprise marketing teams: Strategies, Skills,...

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Article

Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...to it, refining the process, that cycle is the heart of marketing. That’s when marketing is really happening. The faster you can get in the market, the more reps you’re going to have at that, because there’s an end point,...

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