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Content Strategy

How to Nurture a Purchased Email List

a Podcast hosted by Lauren O'Brien on March 27, 2018

Transcript Lauren: Welcome to Consider This. I’m Lauren McGaha. Holly: I’m Holly Fong. Lauren: Hey, Holly. Holly: Hey, Lauren. Hey, have you noticed at some podcasts at the end of it they said, “I’ve been like Holly Fong,” for example?...

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Content Strategy

Proofreaders Versus Editors

a Podcast hosted by Lauren O'Brien on April 16, 2018

...Is this written correctly? Or if they’re proofreading, essentially. Lauren McGaha: Yeah. Grammatically correct. Holly Fong: Yeah. Lauren McGaha: The word you’re looking for there. Holly Fong: Can’t speak today. Versus- Lauren McGaha: But everything else has been total brilliance....

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Content Strategy

The State of Content Marketing in 2020

a Podcast hosted by Lauren O'Brien and Mark O'Brien on January 30, 2020

...Hello and welcome to expert marketing matters. This is Mark O’Brien. Lauren McGaha: I’m Lauren McGaha. Mark O’Brien: And, Lauren next week you have a pretty major event coming up. Can you tell us what that is? Lauren McGaha: I...

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Consider This Season 1, Episode 4: Our Predictions for Content Marketing in 2018

a Podcast hosted by Lauren O'Brien on January 11, 2018

...too because video takes a lot more production than podcasting in some ways and a lot of people aren’t necessarily great on camera like Lauren. I’m great on camera but Lauren is not good on camera. Lauren Siler: I don’t...

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Content Strategy

How to Prioritize Social Media in Your Content Plan

a Podcast hosted by Lauren O'Brien on February 28, 2018

Transcript Lauren Siler: Welcome to Consider This. I’m Lauren Siler. Holly Fong: And I’m Holly Fong. Lauren Siler: Today I am excited about the topic at hand, because it’s something that we get asked about a lot, but we actually...

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Content Strategy

Identifying Your Thought Leaders

a Podcast hosted by Lauren O'Brien on March 27, 2018

Transcript Lauren Siler: Welcome to Consider This. I’m Lauren Siler. Holly Fong: And I’m Holly Fong. Lauren Siler: Hey Holly. Holly Fong: Hey Lauren. How is it going? Lauren Siler: How is it going? Holly Fong: That was embarrassing. Lauren...

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Consider This

a Podcast hosted by Lauren O'Brien and Christopher Butler on November 9, 2017

...Lauren Siler: Right. Don’t have to think about it for another 30 days. Julia Vanderput: Right. Lauren Siler: I’m done. Julia Vanderput: Right. I’m done. Lauren Siler: I’m done marketing. Leave me alone. Julia Vanderput: Exactly. Exactly. Yeah. I mean...

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Content Strategy

What it Takes to Start a Podcast

a Podcast hosted by Christopher Butler, Lauren O'Brien and Mark O'Brien on April 24, 2019

...that format works really well for a lot of firms who … those principles just feel like they can’t write regularly, they can’t find- Chris Butler: The conversational format. Lauren McGaha: Yeah, exactly. Lauren McGaha: I do think it can...

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Does Prototyping Still Matter?

a Podcast hosted by Lauren Clarke and Christopher Butler on July 6, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-13-does-prototyping-still-matter/s-er288 Transcript Chris Butler: Welcome to the Agency Marketing Matters Podcast. I’m Chris Butler. Lauren Clarke: And I’m Lauren Clarke. Chris Butler: This is Lauren Clarke’s debut on the podcast. Big day. Lauren Clarke: I am both excited and terrified...

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The One Where We Ask Again, Is Content Marketing Dead?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 4, 2018

...done. Meaning, all the content assignments, zero writing. Chris Butler: How do you feel about that Lauren? Mark O’Brien: That’s my prediction. Lauren Siler: I’m not entirely surprised to hear you say that. Mark O’Brien: Okay. Lauren Siler: Yeah, I’m...

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