Search Newfangled

Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...waste as there are currently 179,000,000 search results on Google for this phrase and results on the first page all have similarly worded titles. (results from January 27th, 2022) Competing with that would be difficult, to say the least. But...

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Article

Business Development

How Newfangled’s Proprietary Software Helps Drive New Business

an Article written by John Nugent on September 25, 2023

...setting elevates leads if they have done the following: Viewed at least five pages of content on your site Viewed at least one positioning page on your site Converted and filled out at least one form field on your site...

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Article

Paid Media

Why Both Lead Gen & Website Conversion Campaigns Are Necessary for a Healthy Pipeline

an Article published on January 19, 2024

...potential leads will click through to a landing page on your website. There they will provide additional information in exchange for the content asset.  Since there are extra steps involved, these leads are usually more familiar with your brand —...

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Article

Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...We don’t care so much about click throughs, open rates, page views, gross metrics or that kind of thing. Instead, we measure everything based on exact individuals engaging with you — by name, face, and email. As soon as we go...

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Podcast

Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018

Transcript Lauren Siler: Hello, and welcome to an episode of Consider This. I’m Lauren Siler. Holly Fong: And I’m Holly Fong. Lauren Siler: Welcome back, Holly. I didn’t scare you off the first time around, huh? Holly Fong: I was...

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Podcast

Finding Entrepreneurial Community

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018

...Mark O’Brien. Chris Butler: Welcome back. You guys were on the road. Mark O’Brien: Yeah. Lauren McGaha: Mm-hmm (affirmative). Yeah. Chris Butler: You guys are generally on the road. Mark O’Brien: Generally on the road. Lauren McGaha: Yeah. Constantly. Mark...

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Podcast

Content Strategy

Choose Your Content Types Wisely

a Podcast hosted by Lauren O'Brien on March 29, 2019

...the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Lauren McGaha: Welcome to Expert Marketing Matters. I’m Lauren McGaha. Holly Fong: I’m Holly Fong. Lauren McGaha: Holly, today we’re going to talk...

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Podcast

Should Your Website Have an "About You" Page?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 30, 2018

...doubts in my head that the About You page … In my mind right now, I feel like a really good About You page emerges out of a both horizontal and vertical position. Lauren McGaha: I think it can be...

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Podcast

Content Strategy

Making Your Message Meaningful to Your Prospects

a Podcast hosted by Lauren O'Brien on February 28, 2019

...listen to the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Lauren McGaha: Welcome to Expert Marketing Matters. I’m Lauren McGaha. Holly Fong: And I’m Holly Fong. Lauren McGaha: And Holly, I...

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Podcast

Content Strategy

Podcasting Behind-the-Scenes

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on September 13, 2018

...to start with that? I’m looking at Lauren. Mark: Yeah. Lauren McGaha: Saying goodbye to Consider This. Do we want to talk about that? Chris Butler: Sure, let’s start there. Lauren McGaha: Yeah, so Consider This has been one of...

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