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Prospect Experience Design

You Can Design a Better Store than Amazon

an Article written by Christopher Butler on February 24, 2014

...to know about it in order to be sure you’re making the right purchase? So, you Google it. The first three organic results are: Vanguard’s own page B&H Photo’s page (they’re a reseller) Amazon’s page Now, let’s compare those three...

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Article

301 redirects, the Newfangled way.

an Article published on July 27, 2009

...put in the value /products.asp The team gets together, and reviews the site Newfangled put together for them. Newfangled has placed the products page at the following location, http://www.site.com/products Therefore, the Admins place /products within Redirect URL. …. *skip ahead...

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Article

What Do You Mean by SEO?

an Article written by Christopher Butler on January 5, 2011

...be due to very real abuses of SEO. But does that mean SEO is all bad? Well, it depends upon what you mean by SEO. The trouble with acronyms is that, sometimes, the more they’re used the farther away their...

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Article

Why we do SEO (the way we do)

an Article published on November 20, 2012

Since 2008, we’ve pointed to the standard Newfangled guide to SEO as a primer on best practices for getting your site best prepared for Google and other search engines.  As much as everything else on the Web has changed since then,...

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Article

Email Marketing

How to Do More (with Less) with Your Website

an Article written by Christopher Butler on February 28, 2011

...more, start with our newsletter on in-depth website measurement. 2. On-page SEO I just published an article on SEO in December—How SEO Works—which covers how search engines work and the specific ways you can optimize your content for them—so I...

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Article

Prospect Experience Design

Guest Post by Eric Holter: A Critique of Closerlook's Website

an Article written by Christopher Butler on August 25, 2009

...a high priority. It’s a worthwhile exercise to examine each sub-page as though it were your home page. After all, these pages will function as surrogate home pages (at least in terms their first impression function). You’ll want to help...

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Article

Google Analytics: Getting Out of the Way in a Good Way

an Article published on December 1, 2009

...page from another domain, the rest of your page will wait until their server responds. It’s never fun waiting on someone else to finish their job so you can finish yours, and that is precisely what browsers have to do....

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Podcast

Agency Marketing Matters, Episode 2: The Work You Do vs. The Work You Pursue

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on July 21, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-2-the-work-you-do-vs-the-work-you-pursue Mark O’Brien: Hello, and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Lauren Siler: I’m Lauren Siler, the director of marketing at Newfangled. Chris Butler: I’m Chris Butler. I’m the COO of Newfangled. Mark...

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Content Strategy

Using Analytics to Ensure You're Getting the Most From Your Site

an Article written by Mark O’Brien on July 24, 2012

...it. If you notice that your site’s most crucial pages, such as the home page, portfolio page, and contact page, had bounce rates higher than forty percent, I recommend taking action to remedy the problem. However, if your bounce rate...

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Article

What's Lost (and Gained) From Print to Web to Tablet

an Article written by Christopher Butler on July 13, 2010

...one-page print article becomes one webpage, in the same way that a three-page print article will likely become one webpage. When you flip through a magazine, considering the number of pages for various content types gives you a sense of...

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