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Event

The Bureau of Digital Presents: Building a Better Content Marketing Strategy

an Event published on May 20, 2021

The Bureau of Digital (BOD) is hosting a workshop on June 10, led by Newfangled’s very own, Lauren McGaha. In this workshop, Lauren McGaha will teach you how to uncover your firm’s most compelling point of view and elevate it...

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Time Lapse Video of Scott

an Article published on November 13, 2007

Two Hour Time Lapse of Newfangled Web Factory from able parris on Vimeo....

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Tapping in to the Larger Blogging Community

an Article published on October 7, 2008

...too. Weve set up a Newfangled group (join!), which we use to provide RSS feeds to our blogs and newsletter. I also link to some blog posts on my profile, especially the interviews Ive been doing for the past few...

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Content Strategy

Your “Secret Sauce” Is Your Firm’s Best Selling Point — Give It Away For Free

an Article written by John Nugent on September 22, 2021

...Newfangled Content Coaching team, we found that exactly zero have given “too much” away.  A few clients have mentioned that unsavory competitors took their content and published it on their sites, resulting in no observable adverse sales results.  Trust that...

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The insights of a low-fi person person going tech.

an Article published on June 12, 2008

...music (a post yet to come). But Ive accepted much. A few years ago I finally decided to step into the present, at least with one foot, and now Im beginning a career in web development at Newfangled Web Factory–a...

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Email Marketing

How Apple’s Email Privacy Update Could Alter Your Marketing Strategy

an Article written by Justin Henning on October 13, 2021

...email accounts (@gmail.com, @yahoo.com, @icloud.com, etc). If most of your qualified leads come from company email addresses (such as @newfangled.com), you could require a non-free email address to be provided in order for the form to complete and submit. There...

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Content Strategy

It's Not Me, It's You: How to Write About Your Firm and Engage Prospects

an Article written by Tema Flanagan on August 6, 2020

...strategically, in a way that resists sliding into cheap-sales-pitch territory. At Newfangled, we use a very specific framework to identify the strategic parameters for each article we — and our clients — write. In addition to identifying a target persona,...

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Content Strategy

The Right (and Wrong) Ways to Produce Content for Lead Generation

an Article written by Rachel Pease on October 3, 2022

...like most firms, you and your colleagues have the knowledge necessary for great content. It’s finding time to produce it regularly and weave it into a larger content marketing machine that proves difficult.  Let Newfangled do that part for you....

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Prospect Experience Design

User Onboarding Analysis

an Article published on January 30, 2015

In recent months, we’ve began introducing a new tool to the very early planning stages of Newfangled’s process in certain cases. It’s called user onboarding analysis: a way of documenting the full process users go through when there’s a complex...

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Article

Designing Your Future

an Article written by Mark O’Brien on November 17, 2016

What do you want? When was the last time you asked yourself that? Did you allow yourself to hear the answer, or did you hide from the question before your mind was even done asking it? At Newfangled, we work...

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