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ArticleWeek 745 by Christopher Butler on March 8, 2010 This week was a special one at Newfangled as we welcomed the guys from our Rhode Island office, who visited for a few days around our annual winter retreat (Jim arrived on Monday morning and worked with us for the entire week; Steve and Justin arrived on Wednesday). Aside from the retreat, we marked Jillian's 1-year anniversary at Newfangled, Bettina's birthday, and Katie's promotion to Director of Client Services... Read Now About
ArticleHyperity by Christopher Butler on March 5, 2010 Yesterday, the entire Newfangled team gathered for a one-day mini-retreat. This is something we do each winter as a sort of state-of-the-company event, where we go over company news, talk about various topics related to what we do as a group and individually, and think about where we're headed.As part of that event, I gave a brief presentation on the notion of hyperity--that we're in a state of being connected all the time, and everywhere--and how that affects and will affect our company. Below are some of the key slides and an explanation beneath... Read Now About
ArticleAgencies: Don’t Lead with Design! by Mark O’Brien on March 2, 2010 Many of the agencies I speak with have a hard time figuring out how to build client sites without losing some combination of their reputation, bankroll, and sanity. It doesn't have to be this way. The main problem we all encounter when approaching a web development project is that a commonsense approach to web development doesn’t work. You are capable putting together a great web project--you just need to have the right process... Read Now About
ArticleTracking Downloads in Google Analytics by Jillian Kuhn on March 2, 2010 One of our Total Managed Support clients, showcases its expertise through a variety of downloadable assets: white papers, brochures, data sheets, etc. These downloads are organized in a global Knowledge Center and featured site-wide in marquees and call-to-action widgets.However, because these assets are downloadable files (as opposed to, say, on-page content), they are much more difficult to track. Our basic Google Analytics setup does not automatically monitor download links, so our client was missing out on a wealth of data about the site's visitors and the performance of their downloads. Read Now About
ArticleProspect Experience DesignNewsletter Signup Callouts by Steve Grothmann on March 1, 2010 Newsletters are a key content tool, and the style and placement of the signup callout requires some strategy to encourage subscriptions. In this blog I will look at these callouts from a few of our sites, to suggest possibilities and encourage short, visible, and strategically placed newsletter signups. Read Now About
ArticleWeek 744 by Christopher Butler on February 28, 2010 This past week was a blur, during which I found myself burning the candle from both ends and generally stressed out. Don't try this at home. I did keep notes for each day, which, this time around, I'll simplify to topics instead... Read Now About
ArticleHow a Website is Built, Part 2 by Christopher Butler on February 28, 2010The web--the entire web, including every individual website in it, even yours--is a work in progress. Once the initial planning, design, development and testing of a website is complete, there's actually plenty more to be done. So before you schedule that vacation, make sure you've taken into account the content entry and go-live process, as well as the schedule you plan to follow moving forward with your website content strategy. Content entry? Go live? Content Strategy? If you're hearing this for the first time, then stick around. This article is for you... Read Now About
ArticleThe Risks of Passive Communication by Dave Mello on February 25, 2010This morning Nolan shared a video, in which Jason Fried from 37Signals.com talks about communication and interruption in the workplace. Some key points he mentions are using "passive" communication tools such as email and IM to replace the constant interruption of direct interaction, what he calls "active" communication. I've been thinking a bit about communication in the workplace, and this video reminded me of some issues that concern me. Read Now About
ArticleProspect Experience DesignWhat to think about when Prototyping a Mobile Website by Brian Chiou on February 25, 2010 Smart phones are becoming the tool of choice as technology rapidly advances. As people begin to rely on these mobile devices more and more, Newfangled needs to prepare its own website to cater to mobile users.That being said, Katie Jamison and I have been tasked with the prototype for this mobile site. We brainstormed and researched how other websites were currently handling their mobile version of the site. In this blog post, you Read Now About
ArticleBringing the Right Visitors to Your Site by Jillian Kuhn on February 24, 2010"It's up to you as a website administrator to carefully craft your meta description, meta title, and the content on the page so that they match the intentions of the users visiting your site."This line, from a recent screencast in which I discussed keywords and "user intent" with Brian Chiou, really stood out for me. It hits the nail on the head in terms of basic things you can do to improve website traffic and user engagement. Accurate keywords in meta data and site content are some of the easiest and most effective tools available to our clients - yet so many overlook them! Read Now About
