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ArticleAnother Advance Toward Conversational Synthesis by Christopher Butler on July 1, 2009In this month's newsletter, The Future of the Web, Part 1, I spent some time talking about how in the future, we will manage data using conversational synthesis technology. By "conversational synthesis," I'm envisioning tools that receive data from various sources and condense it into one easily manageable stream. The conversational piece refers to how these tools will allow users to query the database with natural language, creating new types of reports on an ad hoc basis and not having to parse through pre-configued report results and combine them to get the answers they really need. This kind of advance is going to take some work in various areas, so I'm not expecting this kind of experience anytime soon... Read Now About
ArticleProspect Experience DesignMood Boards by Steve Grothmann on June 30, 2009At Newfangled we recently began using Mood Boards as a first step in the design process to establish the branding, design components, typography, imagery, and color palettes that will be incorporated in a site's design. Mood Boards have proven very effective, but I have found that it is essential to clarify the distinction between these boards and the designs that will follow once a mood board has been approved. Read Now About
ArticleThe Future of the Web, Part 1 by Christopher Butler on June 30, 2009In his December, 2007 Techlog column, PC World Editor in Chief Harry McCracken wrote, "More than any communications medium before it, the Web is a permanent work in progress that's always new." Since I read it, I've probably parroted McCracken's line a thousand times to clients, colleagues, friends, and family to the point that many of them probably think that I came up with it. I wish I was that brilliant. Sadly, I am not, nor am I able to actually see into the future with any certainty, though that does not keep me from thinking and talking about it constantly. Read Now About
ArticleClay Shirky on Social Media by Christopher Butler on June 26, 2009The past couple of weeks in the news have truly highlighted how influential social media are as far as how we communicate globally and spread news. From the post-election unrest in Iran to the lightning-fast spread of the news of Michael Jackson's death, social networks like Twitter and Facebook are outpacing traditional news media significantly. Clay Shirky, in a recent TED Talk, shares his thoughts on how social media is influencing the course of politics and history. The video is about 17 minutes, but well worth your time to watch: Read Now About
ArticleGoogle’s Own Tips on Meta Descriptions by Steve Grothmann on June 16, 2009Some clear suggestions from Google's Webmaster Central Blog on best practices for Meta Descriptions. Read Now About
ArticleDigital Preservation or Conservation? by Christopher Butler on June 5, 2009 Last week's episode of the Spark podcast featured a segment on digital preservation, a concept I'm interested in both from an organizational and practical point of view. The host interviewed Seamus Ross, Dean of the Faculty of Information at the University of Toronto. In the course of his interview, Ross mentioned "Digital Preservation and Nuclear Disaster," an animation about digital preservation, and the problem of bitrot, where storage media degrades such that software can't interpret the bitstream because some information has been lost. Ross also suggested that we should be storing entire databases of information (medical records, tax returns, etc.) for posterity because historians... Read Now About
ArticleProtect the Future… It’s the law? by Christopher Butler on June 4, 2009 This was an intriguing bit for all you futurists out there: Andrew Revkin, in his New York Times "Dot Earth" blog post, A Push to Stop Crimes Against the Future, quotes C.G. Weeramantry, a member of the council and former vice president of the International Court of Justice, who says, "We are today using international law in a heartless fashion, for we think only of those who are alive here and now and shut our eyes to the rest of the vast family of humanity who are yet to come..." Read Now About
ArticleWin Without Pitching Webinars by Mark O’Brien on June 2, 2009Blair Enns, one of Newfangled's mentors, has an excellent two part webinar series coming up that I'd recommend to any agency that is interested in sharpening their positioning in order to increase their sales close rate. "Positioning Your Firm, Part 1: Strategy" and "Part 2: Language" are sure to be content-packed webinars with some valuable and immediately implementable takeaways. Read Now About
ArticleAre webinars part of your marketing strategy? by Christopher Butler on June 1, 2009I just asked this question on LinkedIn. If you have an opinion on this, I'd love to hear it... Read Now About
ArticleNotes on Our Practical Guide to Social Media by Christopher Butler on May 28, 2009I just published this month's newsletter, which is a practical guide to social media. Whether you're already immersed in it or you're still wondering how to best integrate it into your life and work, social media has probably been on your mind lately. I'm willing to bet that whichever state you find yourself in, user or lurker, you're probably still a bit overwhelmed. My goal here was to focus on some particular tools that offer some real practical value to you... Read Now About
