Deep Knowledge Prospect Experience Design:A Marketer’s Guide Prospect Experience DesignA Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy:Everything We Know About Content Marketing How to Create a Content StrategyEverything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
ArticleProspect Experience DesignA Sense of Place by Mark O’Brien on March 27, 2009What makes you want to stick around? If you decide to take a walk in the woods on a Sunday afternoon, aren't you more likely to take your time and meander around if you are on clearly marked trails, each with a beginning and end that you're familiar with? This would be in contrast to getting off trail, or lost somehow. When we get lost, our objective becomes urgently clear: get found, and get out. If you all of a sudden find yourself lost in the woods, chances are your walk is going to end up being a lot shorter than it would have if you felt safe and comfortable the entire time.The same is true for websites... Read Now About
ArticleAndrew James Kerr by Justin Kerr on March 26, 2009Born at home on Sunday, March 15th at 5:50 a.m. 10 lbs., 2 oz.James is the latest reminder that I work to live, not live to work. Read Now About
ArticleProspect Experience DesignInformation Architecture Workshop by Christopher Butler on March 26, 2009 Last Tuesday, our Project Management team gathered at Carrboro Creative Coworking to spend a few hours honing our information architecture skills. We had prepared for this session by re-reading Don't Make Me Think as a group, so our first activity was a ten question quiz on the book... Read Now About
ArticleFast Cheap Intuitive by Christopher Butler on March 20, 2009 After I read Emmet Connolly's blog post about creating a book on Lulu.com from all the articles he'd been meaning to read, I thought, "What a great idea. I need to do that." Like Emmet, I had tagged numerous articles with my del.icio.us account with the intention of reading them, but knew that I was probably not likely to actually read them on my laptop anytime soon- or ever. But I was much more likely to read them if they were in a book that I could bring on the bus with me on my commute to work. Of course, I had to name it after my latest catchphrase... Read Now About
ArticleNewsletter Tracking Stats by Christopher Butler on March 20, 2009 Today I took a look at the tracking data for the newsletters we've sent out over the past year. I was initially interested in seeing how the tracking data might correspond to general categories or newsletter topics (i.e. tools, process, strategy, marketing, etc.), but I realized in trying to assign categories to the past 13 categories that they didn't always line up quite right. There is a lot of overlap in topics. For example, in February and March of 2008, the newsletters were about Search Engine Optimization, which could fit in any number of different categories. The same is true for most of the others. So, I scrapped that approach and decided to just think about some of the top and bottom newsletters and what factors might have caused them to be that way... Read Now About
ArticleTim Berners-Lee on the Semantic Web by Christopher Butler on March 19, 2009From the TED description: "20 years ago, Tim Berners-Lee invented the World Wide Web. For his next project, he's building a web for open, linked data that could do for numbers what the Web did for words, pictures, video: unlock our data and reframe the way we use it together." Read Now About
WebinarHow to Build a Content Strategy by Mark O’Brien on March 18, 2009This webinar is designed to help you plan your content strategy, from identifying the right platform for you (newsletter, blog, webinar), to creating a writing plan for your firm, and creating lead-generation conversion points on your site. Access Now About
ArticleProspect Experience DesignWebsite Calls to Action by Mark O’Brien on March 18, 2009Many of us think about getting large amounts of high quality traffic to our websites. This is obviously a necessary element for online success, but most people don't think about what to do with that traffic once it arrives... Read Now About
ArticleFast Complex Interchange by Christopher Butler on March 18, 2009 I've been thinking about these words a lot lately. I often create phrases in my mind that I feel are evocative of the zeitgeist, or at least in terms of how I'm perceiving it, anyway. When I was in college, the phrase I thought of repeatedly was "human progress landscape," which became the title of my degree project and subsequently the name of my freelance design business. At the time, I was obsessed with how our human notion of progress was shaping both our geography and the landscape of technology in which we were spending more and more of our time... Read Now About
ArticleThose Who Think the Farthest Win by Christopher Butler on March 18, 2009In his keynote presentation at Convergence08, forecaster Paul Saffo said, "Those who think the farthest win...What is going on today is that there is a sort of race. You know how there are two types of fools, one who says 'this is old and therefore good,' and the other who says 'this is new and therefore better.' They are saying it is a race between those who love technology and those who hate technology. I think the race today for civilization is a race between people who think the farthest." I've embedded an edited video of his presentation below. You can also read the transcript here. Mapping a Cone of Uncertainty from Jeriaska on Vimeo. Read Now About
