Last week, I had the pleasure of being interviewed by Anaezi Modu, founder of ReBrand. Gearing up for the 2011 ReBrand 100 Awards, Anaezi will be interviewing the jurors, of which I am one, and posting her conversations to the site. I was first!
You can check out the full interview here, but if there was one thing I’d want readers to hear from it, it would be this:
“At this point, we’ve reached a critical adoption point where the web matters to just about everyone on the planet. Even for those that cannot access it, the web has become the world’s market—a place of commerce, communication, and socialization. What we do is based upon years of observation of the technological trends that have shaped the web and refinement of expertise in shaping it ourselves. So, despite the world’s growing fluency with using web technology, most companies lack that expertise, not to mention the time and resources they’d need to match our capabilities.
But our desire is to do more than just retain our corner of the market. At our core, we are a collection of eager students of technology who are committed to remaining ahead of the trends shaping the web and teaching others how to adapt as we do. I believe that as long as we make that our purpose, there will be plenty of work to do.”