Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
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Article Content Strategy We have a podcast! by Christopher Butler on August 18, 2016 This month, we debuted our brand-new podcast, Agency Marketing Matters! We’ve been recording episodes for a while now, and will... Read Now About
Podcast Content Strategy Agency Marketing Matters, Episode 4: Don’t Forget That Content Marketing is Marketing by Christopher Butler, Mark O'Brien and Lauren McGaha on August 18, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss how over and over again, agencies (ourselves included, at one point) can forget to have a coherent direction in their content marketing that connects the efforts in an accountable way back to the bottom line... Listen Now About
Article Content Strategy Your content isn’t just an asset, it’s an employee. by Christopher Butler on May 24, 2016 How do you think about your content? If you’re at all like me, you probably think about it in a... Read Now About
Webinar Content Strategy Beyond the Website: How three agencies successfully embraced the new rules of digital marketing by Mark O’Brien on April 6, 2016 Digital marketing has changed significantly over the past three years. We've observed that the marketing elements that orbit your site have matured to become far more important, powerful, and complex than the website itself. Join us as we speak with three agencies who have successfully navigated what we've come to call "The Great Inversion" of digital marketing, and learn how these changes will affect the way you approach your digital lead development today. Access Now About
Article Content Strategy It’s Time to Diversify Your Media Portfolio by Christopher Butler on December 7, 2015 In 2006, a strange, little novel recounting an oral history of the zombie apocalypse was published. By 2011, World War... Read Now About
Article Content Strategy What’s Really Holding Back Your Content Strategy by Lauren McGaha on August 25, 2015 Running an effective editorial meeting is the single most important thing you can do to improve your content strategy. Here's how. Read Now About
Article Content Strategy There is progress and there is maintenance. They are different kinds of work. Both are necessary. by Christopher Butler on August 6, 2014 Think of your website as if it's your body. That big redesign project was you getting in shape. You quit smoking. You went to the gym. You got ripped. You started eating kale. You bought new clothes. Your friends complimented you. You felt good. Things that used to be hard to do became easier. That was progress. Progress is change. It comes with much glory and celebration. But after progress comes maintenance... Read Now About
Article Content Strategy Experimenting with Backbone/Marionette Template Organization vs. Performance by Dave Mello on June 23, 2014 We recently completed a large project that leveraged backbone.js. One area in particular that I was interested in understanding was how best to organize the application throughout the project, specifically the view/template files. I was hesitant to rely too much on other "pre-built" pattern libraries, since I didn’t know what trade-offs I would have been committing to. One of the reasons backbone/marionette initially appealed to me for this project was the fact that it didn’t seem to demand any particular philosophy to the structuring of the core application architecture. Read Now About
Article Content Strategy WordPress For Small Agencies published on April 23, 2014 I recently joined Newfangled to head up our new WordPress offering for small agencies. Here's a little more about what brought me here and why WordPress may be right for you... Read Now About
Article Content Strategy What is an API, and What Do You Need To Know About Them? by Mario Riff on February 26, 2014 Every site we build begins with the NewfangledCMS. This sophisticated core of code is customized to meet each client’s specific needs, and it handles the vast majority of each website’s function. But most every site we build also includes at least one or two integrations with other software products or services that complement or augment the functionality found in the CMS. We connect the CMS with these third-party systems using Application Programming Interfaces, also called APIs. This article explains what an API is and also talks about what the developer needs in order to successfully complete an API integration. Read Now About
