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ArticleContent StrategyGetting Team Buy-In for Your Content Marketing published on November 23, 2016As a content marketing strategist, I work with many agencies across the country to get their content plans in shape.... Read Now About
WhitepaperContent StrategyA Predictable Struggle: Avoiding the Common Pitfalls of Digital Marketing by Lauren McGaha, Chris Creech, Lindsey Barlow and Christopher Butler on November 17, 2016In this white paper, four category experts from Newfangled have come together to identify the main issues across four operating... Access Now About
ArticleContent StrategyIt’s Time to Stop Considering Your Marketing Spam by Lauren McGaha on September 6, 2016Many agencies we meet are eager to invest in a strategic content strategy but are squeamish about promoting their content to their marketing list. Learn the difference between "spam" and thought leadership, and how often you should be emailing your prospects. (It's probably more than you think!) Read Now About
ArticleContent StrategyRethinking the Case Study, Again by Christopher Butler on August 26, 2016Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I've ever published here at Newfangled. Every week, hundreds of readers discover our site through that one article, presumably because they've asked Google how to write a better case study. In fact... Read Now About
ArticleContent StrategyWe have a podcast! by Christopher Butler on August 18, 2016This month, we debuted our brand-new podcast, Agency Marketing Matters! We’ve been recording episodes for a while now, and will... Read Now About
PodcastContent StrategyAgency Marketing Matters, Episode 4: Don’t Forget That Content Marketing is Marketing by Christopher Butler, Mark O'Brien and Lauren McGaha on August 18, 2016In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss how over and over again, agencies (ourselves included, at one point) can forget to have a coherent direction in their content marketing that connects the efforts in an accountable way back to the bottom line... Listen Now About
ArticleContent StrategyYour content isn’t just an asset, it’s an employee. by Christopher Butler on May 24, 2016How do you think about your content? If you’re at all like me, you probably think about it in a... Read Now About
WebinarContent StrategyBeyond the Website: How three agencies successfully embraced the new rules of digital marketing by Mark O’Brien on April 6, 2016Digital marketing has changed significantly over the past three years. We've observed that the marketing elements that orbit your site have matured to become far more important, powerful, and complex than the website itself. Join us as we speak with three agencies who have successfully navigated what we've come to call "The Great Inversion" of digital marketing, and learn how these changes will affect the way you approach your digital lead development today. Access Now About
ArticleContent StrategyIt’s Time to Diversify Your Media Portfolio by Christopher Butler on December 7, 2015In 2006, a strange, little novel recounting an oral history of the zombie apocalypse was published. By 2011, World War... Read Now About
ArticleContent StrategyWhat’s Really Holding Back Your Content Strategy by Lauren McGaha on August 25, 2015Running an effective editorial meeting is the single most important thing you can do to improve your content strategy. Here's how. Read Now About
