Podcast You Can’t Ignore GDPR by Lauren O'Brien and Holly Fong on May 22, 2018 In this episode of Consider This, Lauren and Holly discuss the General Data Protection Regulation (GDPR), its implications for digital marketers worldwide. Listen Now About
Podcast Mark and Chris Argue about the GDPR by Christopher Butler and Mark O'Brien on May 10, 2018 In this episode of Expert Marketing Matters, Chris and Mark discuss the requirements of the GDPR, its implications for American marketing organizations, and debate whether its fair for international laws to impose costly regulations on everyone worldwide... Listen Now About
Podcast Content Strategy Are You Setting Reasonable Expectations? by Lauren O'Brien and Holly Fong on April 30, 2018 In this episode of Consider This, Holly and Lauren discuss how to define success of specific marketing initiatives, and how to keep up the momentum and motivation for yourself and your team as you build a culture of better marketing inside of your firm. Listen Now About
Podcast Content Strategy A New Way to Create Content by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 26, 2018 In this episode of Expert Marketing Matters, Chris, Mark, and Lauren discuss a system Lauren and her team have created to help marketing teams who struggle to find the time and people necessary to create content finally (and regularly) hit their goals... Listen Now About
Podcast Content Strategy Proofreaders Versus Editors by Lauren O'Brien and Holly Fong on April 16, 2018 In this episode of Consider This, Holly interviews Lauren about what makes a great editor and how to work with editors more effectively to improve the quality of your digital marketing content. Listen Now About
Podcast Finding Entrepreneurial Community by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018 In this episode of Expert Marketing Matters, Chris, Mark and Lauren discuss the value of finding community as an entrepreneur, both for you as an individual, as well as for everyone on your team... Listen Now About
Podcast CRM CRM + AI = What Should I Do Next? by Christopher Butler and Lindsey Barlow on March 29, 2018 In this episode of Expert Marketing Matters, Chris Butler and Lindsey Barlow discuss how CRM has evolved to become a master data repository and analytics engine capable of telling you more about your business reality than you ever thought to ask... Listen Now About
Podcast Content Strategy How to Nurture a Purchased Email List by Lauren O'Brien and Holly Fong on March 27, 2018 In this episode of Consider This, Lauren and Holly discuss strategies for marketing thought leadership to a purchased email list and answer common questions about missteps to avoid. Listen Now About
Podcast Content Strategy Identifying Your Thought Leaders by Lauren O'Brien and Holly Fong on March 27, 2018 In this episode of Consider This, Lauren and Holly discuss how to identify the thought leaders inside of your firm and provide tips to empower those individuals to best express their expertise through your marketing. Listen Now About
Podcast Content Strategy Is Text Dead? by Christopher Butler and Mark O'Brien on March 15, 2018 In this episode of Expert Marketing Matters, Chris Butler and Mark O'Brien debate the role of text in digital marketing... Listen Now About