Deep Knowledge Prospect Experience Design:A Marketer’s Guide Prospect Experience DesignA Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
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ArticleCRMThe Internal Project, or, How to Be Your Own Best Client by Dave Mello on June 16, 2014The differences between internal vs external projects represent a very real distinction. We recently had a great opportunity to experience this first hand. In rebuilding our internal project management/internal communication/site administration system, we learned very clearly that a complex project with no one but yourselves as the client can lead to a very different set of challenges to overcome. Read Now About
ArticleEmail MarketingHow to Comply with Canada’s Anti-Spam Legislation (CASL) by Chris Creech on June 11, 2014The new Canadian Anti-Spam law will have impacts on all marketers, whether you are based in Canada or not. If any of your contacts are opening mail while in Canada, then there are a few changes you'll want to make to help ensure compliance with the new law. Read Now About
ArticleIs Purchasing Email Lists a Good Idea? by Mark O’Brien on June 9, 2014Let me start by saying that there’s no web marketing topic I’ve done more of an about-face on than that of purchasing email addresses. I used to be decidedly and vocally against list purchases because I thought it was bad practice. I thought it was spam, I thought it wasn’t compliant with the CAN-SPAM Act, and for years and years I just figured it was the wrong way of doing business. So, what changed my mind? The short answer is experience and basic math. Allow me to explain. Read Now About
ArticleProspect Experience DesignCasual Fridays: The Agency Homepage by Mark O’Brien on June 6, 2014In this episode Chris and Mark talk about homepages, with a specific focus on the evolution and future of our homepage, and the way agencies have evolved their homepages as well. This is a nice companion piece to Chris's article on the same topic. Read Now About
ArticleProspect Experience DesignFour Steps to a Better Agency Homepage by Christopher Butler on June 5, 2014Over the years, there are few aspects of a website that I've come to think about as differently as I have the homepage. What should a homepage do? How should it look? How much information should it contain? These are questions I've answered very differently, sometimes depending on who is asking — and what kind of homepage we're talking about — and sometimes simply depending upon what I've seen work and not work. There are many things we loved to stick on home pages that never worked, just as there are many things that have worked whose time has passed. So here's my latest thinking on this... Read Now About
ArticleProspect Experience DesignDesigning CTA Form Fields for a Better User Experience by Page Laubheimer on June 4, 2014The design of form fields may not be the most exciting aesthetic challenge around, but making sure that your CTAs are designed to maximize their clarity and usability may have a larger impact on your bottom line that you might think. We'll go over some common user experience pitfalls that come up with the humble form field rectangle. Read Now About
ArticleEmail MarketingProducing Content for Marketing Automation by Tema Flanagan on June 2, 2014Quality content and marketing automation go together like peanut butter and jelly, like bows and arrows, like gin and tonic, like — you get the idea. Hopefully this isn’t really news to many of you, especially not to our clients who are already following the Newfangled model and using content to fuel their marketing automation activities. What I want to talk about today is the role of content in that equation, as it specifically relates to marketing automation. In doing so, I want to focus on the content opportunities and requirements that go beyond the usual “3000-words-per-month” recommendations. Read Now About
ArticleProspect Experience DesignHow Long Does the Typical Agency Website Last? by Mark O’Brien on May 30, 2014At some point in the sales process, each of our potential clients eventually asks the same thing: how long does the typical marketing website last? The answer, which we’ve referenced many times elsewhere in our writing, is three to five years. Today, though, I want to spend some time explaining why exactly we expect the typical marketing website to last that long. There are three reasons we’ve settled on the three-to-five-year timeframe, and all of them have to do with the pace of change. Read Now About
ArticleCRMHow to Use Salesforce Campaigns to Measure the Impact of Your Marketing Efforts by Lindsey Barlow on May 28, 2014If you’re using Salesforce to track your sales activity, and the activities of your leads and contacts, then you should definitely be utilizing Salesforce’s Campaign functionality. There are two main reasons to do this: First, it’s an easy way to collect information about the various ways you’ve interacted with a prospect over time, which will then be available to you at a glance when you view that prospect’s Salesforce record. Second, you can tie marketing to actual revenue, so you can see which marketing efforts are giving the most back to you in terms of sales. Here's how to get started. Read Now About
ArticleThe Evolution of Content Marketing: a Personal View by Tema Flanagan on May 21, 2014Sonja Jefferson is the author of the Valuable Content Marketing book and MD of Valuable Content, a long-established, UK-based content marketing consultancy. She started her company over a decade ago, way before “content” and “content marketing” became the buzzwords they are today. We wondered how she’s seen content marketing grow and evolve over those years, so we asked her if she’d be interested in writing a guest post for our blog. Here is Sonja’s personal journey and the changes she’s noticed in content-land along the way. Read Now About
