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HOW Interactive, 2015 Chicago
Chris Butler is speaking and serving as a Program Director for HIDC 2015...
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Prospect Experience Design
We Always Start Now…
I wrote the Interaction column for the Spring, 2015 issue of PRINT magazine, which was a true honor because this...
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Publication
We Always Start Now
I wrote the Interaction column for the Spring, 2015 issue of PRINT magazine, which was a true honor because this...
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Article
Email Marketing
The Newfangled Difference
At my past job, I was in charge of researching and evaluating marketing automation software and vendors. I looked into...
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Article
Strategy Sessions: Understanding Anti-Spam Laws CAN-SPAM and CASL
In this installment of Strategy Sessions, Adam and I dig into the specifics of two important anti-spam laws: the CAN-SPAM...
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CRM
3 Valuable Salesforce Features You Should Be Using
Using and administering Salesforce should never be a slog. Be sure you’re using the three Salesforce features below to make the...
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Article
How “Doing it Wrong” Became “Getting it Right”: A Note on the Newfangled Seminar
Walking into the cocktail party after the first full day of the inaugural Newfangled Seminar was quite an experience. Day...
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Article
Prospect Experience Design
A Closer Look at the Visual Inventory, Part 2
In my last post, I introduced one of Newfangled’s design deliverables, the Visual Inventory, a catalyst for conversation about the client’s...
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Article
Put Me in, Coach: The Newfangled Marketing Method
I still remember the first time I heard of content strategy. Having no idea what it was, naturally, I turned...
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Article
CRM
Strategy Sessions: Which Salesforce Edition is Right For You?
In this video, Chris and I discuss which Salesforce editions will integrate best with Act-On, our most highly recommended marketing...
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