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We Always Start Now…

I wrote the Interaction column for the Spring, 2015 issue of PRINT magazine, which was a true honor because this issue also celebrated PRINT’s 75th anniversary, and included contributions from a pretty outstanding list of people, including Rick Poynor, Steven Heller, Zachary Petit, Debbie Millman, Milton Glaser and Seymour Chwast. My column focused on that permanent transition idea again — that the only way to claim your spot on the path of digital progress is to dig deeper and embrace the complexity. Here’s a clip:

“If we strip away all the jargon — all the words that give those firm, impenetrable edges to design and technology — we’re simply in the business of assisting communication and action, aren’t we? We’ve done that on the printed page; now we’re doing it on the screen. Somehow, we made that transition. And really, it wasn’t just one, was it? It was the steady accumulation of many smaller transitions. Being a designer today is to be constantly confronted with opportunities for change. The solution is to become comfortable with that; to enjoy navigating it, not to seek escape. When you reach a dead end, it’s not that you don’t have to choose between left or right. It’s that you have no choice at all. Dead ends are not your friend.”

You can read the full article here.

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