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ArticleEmail MarketingSuccess Stories: How one agency radically changed their business development results by Mark O’Brien on August 25, 2015The thing about Newfangled’s focus of working with agencies is that we get to work with some of the coolest,... Read Now About
ArticleCRMHow to Effectively Measure Your Marketing by Lauren McGaha on July 28, 2015In this article, I explore 9 common marketing questions and how to use your existing marketing tools to answer them. Read Now About
ArticleEmail MarketingStrategy Sessions: Achieving Alignment Between Sales and Marketing by Lauren McGaha on June 29, 2015In this video, Adam and I discuss the importance of alignment between your sales and marketing teams on the expectation of how... Read Now About
ArticleEmail MarketingSelecting a Marketing Automation Platform by Chris Creech on June 9, 2015Choosing a marketing automation vendor can be a very difficult decision: There are lots of vendors to choose from, and many variables that need to be considered. At the Newfangled Seminar, we took an objective look at six of the top providers of marketing automation software. Read Now About
ArticleEmail MarketingThe Newfangled Difference by Holly Fong on May 20, 2015At my past job, I was in charge of researching and evaluating marketing automation software and vendors. I looked into... Read Now About
ArticleEmail MarketingBenchmarking the High-Performing Agency Website, Part II: Email Deliverability & List Cleanliness by Chris Creech on March 30, 2015Based on our first-hand research, we have put together a set of benchmarks for high-performing agency websites. I am breaking... Read Now About
ArticleEmail MarketingThe Newfangled Seminar: A View to the Future by Christopher Butler on March 5, 2015After years of dreaming and discussion, we're finally launching an event of our own. We're calling it The Newfangled Seminar... Read Now About
ArticleEmail MarketingThe Newfangled Seminar: Building a Lead Development Ecosystem by Chris Creech on February 27, 2015Since starting at Newfangled in 2010, I’ve been a fairly direct witness to a lot of change. I’ve moved from... Read Now About
ArticleEmail MarketingStrategy Sessions: Defining deliverability, inbox placement and email engagement by Chris Creech on February 6, 2015In the second installment of our Strategist Video Series, Lauren and I try to shed a little light on a... Read Now About
ArticleEmail MarketingHow to Know if Your Agency is Ready for Marketing Automation by Lauren McGaha on December 4, 2014Marketing automation has effectively changed the face of the marketing industry. I don’t say that lightly. We’ve all seen plenty... Read Now About
