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ArticleProspect Experience DesignCorporate Technologies Site Launch by Jillian Kuhn on September 30, 2009We're proud to welcome cptech.com to the Newfangled family.Corporate Technologies came to us for a complete redesign and reorganization of their website.Clearly, the most striking difference between the old and new sites is Justin's sleek design. Take a look at a side-by-side comparison of the new site design... Read Now About
ArticleProspect Experience DesignPost Office Delivers the End of Web 2.0 by Justin Kerr on September 25, 2009Remember the large fonts, shiny surfaces and lickable buttons from a few years ago? Although there was some confusion about what exactly Web 2.0 was (a movement? a structure? a style?), there were definitely design elements that were emulated, copied and recycled.The United States Postal Service has never been known for cutting-edge anything, but their take on Web 2.0 style heralds the tail end of this trend. Icons that cast a shadow as well as a reflection? Really, USPS? Read Now About
ArticleContent StrategyGuest Post by Eric Holter: Agency Website Gaffe #2 – The Splash Page by Christopher Butler on September 14, 2009Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the seventh of several that he'll share in the coming months... It Read Now About
ArticleProspect Experience DesignCreative Questionnaire: Steven Levesque by Justin Kerr on September 4, 2009 Steven Levesque is an award-winning exhibit and retail designer and fellow RISD alumnus. He graduated in 1990 with a BFA in Industrial Design and is currently the VP of Creative for Bella Group Design Solutions in Coppell, Texas. Read Now About
ArticleProspect Experience DesignGuest Post by Eric Holter: A Critique of Closerlook’s Website by Christopher Butler on August 25, 2009 Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the fifth of several that he'll share in the coming months... Chicago agency Closerlook is a relationship marketing firm specializing in healthcare (pharmaceutical, health insurance, and health information technology). They have an excellent agency website that builds upon tight positioning with a significant content strategy. So let’s break it down... Read Now About
ArticleProspect Experience DesignGuest Post by Eric Holter: A Critique of Remedy’s Website by Christopher Butler on August 10, 2009 Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the third of several that he'll contribute in the coming months... In the recent HOW magazine article, "Rock Your Website," Chicago-based Remedy was one of the featured website examples. Remedy is a good example of an agency website, but I’m not quite ready to push it into the "great" column. It’s on the edge though, and with a few adjustments I think it could become one of the great examples of an agency website... Read Now About
ArticleProspect Experience DesignMeet the new Village Fertility Pharmacy! by Jason Adams on August 7, 2009 I am pleased to announce one of the newest additions to the Newfangled family, the redesigned Village Fertility Pharmacy!This site, which went live on July 31, was a complete rebuild/redesign. The means that we went back to the drawing board prototyping and reimagined the entire site from the ground up. Justin designed it, Dave built , and the entire VFP team worked tirelessly to populate their new site with expanded and updated content. Read Now About
ArticleProspect Experience DesignPaper Prototyping by Katie Jamison on July 30, 2009 Despite all the tremendous benefits using an HTML based, interactive prototype (which we will sing praises for til the end of time), I often find that if we begin with HTML alone, we're more likely to cling to a certain layout simply due to the time (and pride) put into crafting a complex HTML structure. This is why I begin nearly all template layouts with a number of hand drawn sketches or whiteboard layouts before we even begin with HTML. In this post, I'll share an example of how paper prototyping played a critical role in how we approached a redesign for winwithoutpitching.com. Read Now About
ArticleProspect Experience DesignGuest Post by Eric Holter: A Critique of the Currency Marketing’s Website by Christopher Butler on July 28, 2009 Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the second of a series that will be published in the coming months... Tim McAlpine founded his agency in 1990. But it wasn’t until 2003 that he took the bold step to re-position The McAlpine Group (their former name) as Currency Marketing, a specialized Credit Union marketing firm. It’s rare that creative firms overcome their initial terror at the idea of such focused positioning. Fears of opportunities lost or being passed over for other kinds of work (not to mention the fear of boredom from doing “just one thing”) often give agencies pause. It’s sometimes easier for agencies to warm up to the idea of positioning the way Tim did at the time, by maintaining two “brands.” In 2004 Tim created Currency Marketing for credit unions and Passport Marketing presumably for everything else. But three years later the fruits of Currency Marketing’s positioning were so profound he dropped Passport and now enjoys a laser focused specialization, which gives him valuable expertise and a leading position in credit union marketing... Read Now About
ArticleProspect Experience DesignQuestions for John Maeda by Christopher Butler on July 24, 2009 I first encountered John Maeda during my third year as a student at the Rhode Island School of Design. I was fascinated by his work, which merged the elegance of design with the immediacy and power of new technology. Since then, his way of communicating rich ideas with simple statements has influenced my thinking and the way I communicate. As you might imagine, I was thrilled to learn that he had been elected as RISD's president in 2008 (though maybe a little jealous of my fellow alumni-to-be). After connecting with him on Twitter and exchanging a few messages back and forth, he graciously agreed to answer a few of my questions... Read Now About
