Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy: Everything We Know About Content Marketing How to Create a Content Strategy Everything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
Article Content Strategy It’s Time to Stop Considering Your Marketing Spam by Lauren McGaha on September 6, 2016 Many agencies we meet are eager to invest in a strategic content strategy but are squeamish about promoting their content to their marketing list. Learn the difference between "spam" and thought leadership, and how often you should be emailing your prospects. (It's probably more than you think!) Read Now About
Podcast Agency Marketing Matters, Episode 5: You Should Be Somebody’s Client by Christopher Butler and Mark O'Brien on September 1, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Chris Butler, discuss the paradox of how it's seemingly impossible for marketing agencies to market themselves. The conclusion we tend to come back to: you need to be somebody's client. You need help from outside, objective expert help... Listen Now About
Whitepaper Better than Beautiful: Keeping Your Website Design Accountable by Christopher Butler on August 26, 2016 You see, creativity and utility are not mutually exclusive. They are, like so many things that appear to be in... Access Now About
Article Content Strategy Rethinking the Case Study, Again by Christopher Butler on August 26, 2016 Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I've ever published here at Newfangled. Every week, hundreds of readers discover our site through that one article, presumably because they've asked Google how to write a better case study. In fact... Read Now About
Article Prospect Experience Design The Four Essential Elements of an Agency’s Service Landing Page by Christopher Butler on August 25, 2016 This is the fourth post in a series on designing a purposeful user flow, which is an intentional, directed flow of information and choices designed into your website's most important positioning content that does not rely upon a visitor exploring and using a navigation menu. If you're new to this concept... Read Now About
Article Prospect Experience Design The Five Essential Elements of an Agency’s Capabilities Landing Page by Christopher Butler on August 24, 2016 This is the third post in a series on designing a purposeful user flow, which is an intentional, directed flow of information and choices designed into your website's most important positioning content that does not rely upon a visitor exploring and using a navigation menu. If you're new to this concept, you might want to catch up with the previous two articles first... Read Now About
Article Prospect Experience Design The Four Things the Best Agency Home Pages Do by Christopher Butler on August 23, 2016 For some users, their experience getting to know your firm and understand what you do will begin on your home page. For most, it will begin on a lower-level page that they discover through a search engine or were referred to by a friend on social media. But if the content they discover on your site matches their search intent, the data show that they will either follow links to related content or follow what I refer to as a common orientation pattern, which is to return to the home page to better understand the source of the content they've just read... Read Now About
Article Prospect Experience Design How the Right Design Will Turn Researchers Into Buyers by Christopher Butler on August 22, 2016 If you are reading this, then you are likely already convinced that sharing your expertise in the form of unique, indexable content should be a core component of your digital marketing strategy. You probably have a robust content profile — or a plan to build one — that includes blogs, white papers, and webinars, and maybe even podcasts and books. But, your "content profile" actually includes more than that. It also includes all the other content your website contains, especially the material I tend to refer to as "positioning content..." Read Now About
Article Content Strategy We have a podcast! by Christopher Butler on August 18, 2016 This month, we debuted our brand-new podcast, Agency Marketing Matters! We’ve been recording episodes for a while now, and will... Read Now About
Podcast Content Strategy Agency Marketing Matters, Episode 4: Don’t Forget That Content Marketing is Marketing by Christopher Butler, Mark O'Brien and Lauren McGaha on August 18, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss how over and over again, agencies (ourselves included, at one point) can forget to have a coherent direction in their content marketing that connects the efforts in an accountable way back to the bottom line... Listen Now About
