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Article Prospect Experience Design The Perils and Pitfalls of the Lazy-Loading Landing Page by Page Laubheimer on July 9, 2014 Infinite scroll, lazy-load, auto-paging, or whatever you may call it, is a useful technique to save your users from having to click through pagination to see more of your content. However, doing a thoughtful implementation with a good user experience takes more than just installing a jQuery plugin. We'll go through ways to make the UX successful, and how to avoid common SEO pitfalls. Read Now About
Article Email Marketing What You Need to Know About Revenue Attribution with Marketing Automation by Mark O’Brien on July 7, 2014 In my previous post on why we chose Act-On as our marketing automation vendor of choice, I mentioned that one of the key aspects of the marketing automation consulting we offer is to help make sense of what's going on in the marketing automation field, including the latest techniques. One of the most significant features that has been rolled out to most marketing automation tools over the past 15 months is the idea of revenue attribution, and that’s what I want to talk about today. Read Now About
Article A Content Strategist’s Guide to Creating Content for Key Positioning Pages by Tema Flanagan on July 2, 2014 Your key positioning pages are the areas of your site that describe your business in detail, including who you are, what you believe, what your niche is, and how you work. They may also talk about specific processes, services, products, and even pricing. While key positioning pages tend to fall under the purview of brand strategists rather than content strategists, there’s plenty to say about how to approach this incredibly important content from a content strategy perspective. Here are a few key takeaways. Read Now About
Article Email Marketing Why We Choose Act-On as Our Marketing Automation Provider and Partner by Mark O’Brien on June 30, 2014 In my conversations with clients and prospects over the past few years, I've gotten a lot of questions about which marketing automation tool Newfangled prefers. This is a topic we've taken very seriously and reevaluate every six to twelve months — and so far, anyway, we always come back to Act-On as the right choice. Here's why. Read Now About
Article Prospect Experience Design Another thing I’ve been working on… by Christopher Butler on June 27, 2014 As you might know, I've been involved with planning the HOW Interactive Conferences since the first event in 2011. Back then, Mark and I were on the conference advisory board, and both spoke at the event in San Francisco. We reteamed in 2012 and created two HOW Interactive events, in San Francisco and Washington, DC. Then, last year, I rejoined the board and helped plan the event in Chicago. It's been a lot of fun, and we've learned quite a bit from the events and the feedback we've received from attendees. Which leads me to this year's conference. I feel it's a pretty big leap forward... Read Now About
Article Email Marketing The 5 Must-Use Marketing Automation Features by Chris Creech on June 25, 2014 There are lots of great features within any marketing automation platform, but we have attempted to identify the top 5 features that you should utilize to make sure you're getting the most value from your marketing automation implementation. Read Now About
Article Content Strategy Experimenting with Backbone/Marionette Template Organization vs. Performance by Dave Mello on June 23, 2014 We recently completed a large project that leveraged backbone.js. One area in particular that I was interested in understanding was how best to organize the application throughout the project, specifically the view/template files. I was hesitant to rely too much on other "pre-built" pattern libraries, since I didn’t know what trade-offs I would have been committing to. One of the reasons backbone/marionette initially appealed to me for this project was the fact that it didn’t seem to demand any particular philosophy to the structuring of the core application architecture. Read Now About
Article Prospect Experience Design What is Important? (or, A Case Against the Grid Homepage) by Christopher Butler on June 20, 2014 It's time we gave some serious thought about what is important, and how we communicate that. Often, the way we communicate diminishes the importance of those things that are of the greatest importance, while elevating things that are, in the grand scheme of things, pretty trivial. I wonder, is your homepage a good example of this? I know ours is... Read Now About
Article Newfangled’s Triple Bottom Line by Mark O’Brien on June 19, 2014 This week marks a big occasion for reflection: it’s my 14th anniversary of working at Newfangled. I started out as an intern in 2000, and fourteen years later I’ve had the great fortune and experience of being able to buy the company over a five-year period, from 2009 to 2013. Over the course of the buyout, I had a lot of time to think about what sort of company I wanted Newfangled to be under my ownership. The result of that thinking was our adoption of the Triple Bottom Line, which is a commitment to People, Profit, and Planet. Here are details of our program... Read Now About
Article Prospect Experience Design The Pros and Cons of Front-End Editing and Modular Content in WordPress published on June 18, 2014 With the imaginations of so many developers trained in WordPress, just about every aspect of its functionality is under scrutiny, and that’s especially true of the functionality used to create and edit content. That same scrutiny has given rise to a number of front-end editing plug-ins... Read Now About
