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Podcast
Content Strategy
When the Team Feels Marketing is Dehumanizing…
In this episode of Expert Marketing Matters, Chris, Mark, and Lauren discuss some of the perceptions and objections that marketing teams often share before adopting a more rigorous content marketing strategy...
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Podcast
You Can’t Ignore GDPR
In this episode of Consider This, Lauren and Holly discuss the General Data Protection Regulation (GDPR), its implications for digital marketers worldwide.
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Podcast
Mark and Chris Argue about the GDPR
In this episode of Expert Marketing Matters, Chris and Mark discuss the requirements of the GDPR, its implications for American marketing organizations, and debate whether its fair for international laws to impose costly regulations on everyone worldwide...
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Webinar
The GDPR is Forcing You to Change How You Market — Here’s What You Need to Know
We invite you to listen in and learn how this new set of rules impacts your marketing, and the steps...
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Article
Email Marketing
How to Set Up a Middle of the Sales Funnel Automated Program
In our article, 3 Easy Automated Programs to Nurture Top of the Funnel Leads we reviewed a few automated programs you can...
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Podcast
Content Strategy
Are You Setting Reasonable Expectations?
In this episode of Consider This, Holly and Lauren discuss how to define success of specific marketing initiatives, and how to keep up the momentum and motivation for yourself and your team as you build a culture of better marketing inside of your firm.
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Podcast
Content Strategy
A New Way to Create Content
In this episode of Expert Marketing Matters, Chris, Mark, and Lauren discuss a system Lauren and her team have created to help marketing teams who struggle to find the time and people necessary to create content finally (and regularly) hit their goals...
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Article
Content Strategy
Newfangled’s Content Development Services: Your Expertise, Our Finesse
The two most significant barriers to effective marketing are 1. committing to a strong, differentiated unique value proposition, and 2. consistently creating insightful,...
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Podcast
Content Strategy
Proofreaders Versus Editors
In this episode of Consider This, Holly interviews Lauren about what makes a great editor and how to work with editors more effectively to improve the quality of your digital marketing content.
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Podcast
Finding Entrepreneurial Community
In this episode of Expert Marketing Matters, Chris, Mark and Lauren discuss the value of finding community as an entrepreneur, both for you as an individual, as well as for everyone on your team...
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