Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy: Everything We Know About Content Marketing How to Create a Content Strategy Everything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
Whitepaper Content Strategy A Predictable Struggle: Avoiding the Common Pitfalls of Digital Marketing by Lauren McGaha O'Brien, Chris Creech, Lindsey Barlow and Christopher Butler on November 17, 2016 In this white paper, four category experts from Newfangled have come together to identify the main issues across four operating... Access Now About
Article Content Strategy It’s Time to Stop Considering Your Marketing Spam by Lauren McGaha O’Brien on September 6, 2016 Many agencies we meet are eager to invest in a strategic content strategy but are squeamish about promoting their content to their marketing list. Learn the difference between "spam" and thought leadership, and how often you should be emailing your prospects. (It's probably more than you think!) Read Now About
Article Content Strategy Rethinking the Case Study, Again by Christopher Butler on August 26, 2016 Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I've ever published here at Newfangled. Every week, hundreds of readers discover our site through that one article, presumably because they've asked Google how to write a better case study. In fact... Read Now About
Article Content Strategy We have a podcast! by Christopher Butler on August 18, 2016 This month, we debuted our brand-new podcast, Agency Marketing Matters! We’ve been recording episodes for a while now, and will... Read Now About
Podcast Content Strategy Agency Marketing Matters, Episode 4: Don’t Forget That Content Marketing is Marketing by Christopher Butler, Mark O'Brien and Lauren McGaha O'Brien on August 18, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss how over and over again, agencies (ourselves included, at one point) can forget to have a coherent direction in their content marketing that connects the efforts in an accountable way back to the bottom line... Listen Now About
Article Content Strategy Your content isn’t just an asset, it’s an employee. by Christopher Butler on May 24, 2016 How do you think about your content? If you’re at all like me, you probably think about it in a... Read Now About
Webinar Content Strategy Beyond the Website: How three agencies successfully embraced the new rules of digital marketing by Mark O’Brien on April 6, 2016 Digital marketing has changed significantly over the past three years. We've observed that the marketing elements that orbit your site have matured to become far more important, powerful, and complex than the website itself. Join us as we speak with three agencies who have successfully navigated what we've come to call "The Great Inversion" of digital marketing, and learn how these changes will affect the way you approach your digital lead development today. Access Now About
Article Content Strategy It’s Time to Diversify Your Media Portfolio by Christopher Butler on December 7, 2015 In 2006, a strange, little novel recounting an oral history of the zombie apocalypse was published. By 2011, World War... Read Now About
Article Content Strategy What’s Really Holding Back Your Content Strategy by Lauren McGaha O’Brien on August 25, 2015 Running an effective editorial meeting is the single most important thing you can do to improve your content strategy. Here's how. Read Now About
Article Content Strategy There is progress and there is maintenance. They are different kinds of work. Both are necessary. by Christopher Butler on August 6, 2014 Think of your website as if it's your body. That big redesign project was you getting in shape. You quit smoking. You went to the gym. You got ripped. You started eating kale. You bought new clothes. Your friends complimented you. You felt good. Things that used to be hard to do became easier. That was progress. Progress is change. It comes with much glory and celebration. But after progress comes maintenance... Read Now About