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ArticleContent StrategyDelivering a mobile experience by Dave Mello on April 6, 2011About a week ago Chris Butler and I were invited to speak about the mobile web at UNC's Wilson Library. Chris shared some thoughts about the state (both current and future) of mobile technology. I followed up with some technical considerations. The first topic I discussed, which I'll cover in this post, was how to deliver the alternate experience. I examined two approaches. Read Now About
ArticleContent Strategy10 Years | 10 Things by Justin Kerr on February 9, 2011Once a month at Newfangled, we have a Lunch & Learn session in which a member of the team shares a presentation (amidst pizza and soda) on a topic that interests them and relates to their role at the company."10 Years | 10 Things," explains some of the things I've learned since working as a web designer. Read Now About
ArticleContent StrategyThe Content Entry Process by Chris Creech on October 22, 2010 The process of content creation and content entry for a new website can often be a daunting one. It is a long process that often takes more time than anticipated. Think of it as moving into your first house after college. Read Now About
ArticleContent StrategyOur Mobile Architecture Explained by Dave Mello on June 9, 2010When we recently rolled out our Mobile Suite offering, we saw the culmination of months of work building a solid and customizable set of tools. The trickiest, in some ways, was the addition of a mobile framework to our existing CMS. We had some clear goals and requirements defined from the onset, and the end result provides us with an elegant mix of new and existing development practices. Here's an overview of what we did... Read Now About
ArticleContent StrategyTen Questions to Ask Before You Start a New Web Project by Christopher Butler on December 31, 2009Building a new website is a big deal. It takes a lot of time and effort from many people. If you were expecting to simply place an order and be notified when your site is done, you should be prepared for disappointment. That is how basic templates are delivered, not how great websites are built... Read Now About
ArticleContent StrategyHow to Give New Life to Your Old Website by Jillian Kuhn on October 27, 2009You launched your website a few years ago. At the time, it featured the latest and greatest technology... But now your once-top-notch site seems to be lagging behind...More and more of our clients are finding themselves in this situation. Technology evolves so rapidly that it can be hard to keep up, and a site that's only a couple years old seems ancient! If your site falls into this category, here are a few options you can consider... Read Now About
ArticleContent StrategyDoing More with Less by Christopher Butler on September 30, 2009The epitaph on Buckminster Fuller's tombstone reads, "CALL ME TRIMTAB." In life, he used the trim tab, a very small attachment to a boat's rudder that controls its speed and direction, as a metaphor for his own life, which he saw as an experiment to make the greatest impact on the world that he could using the least amount of resources. What a wonderful idea! While he went on to invent many entirely new techniques and structures, I'd venture to guess that Bucky would have preferred to see if a small adjustment could be made to an existing process or device in order to increase its effectiveness and value before going back to the drawing board. Read Now About
ArticleContent StrategyGuest Post by Eric Holter: Agency Website Gaffe #2 – The Splash Page by Christopher Butler on September 14, 2009Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the seventh of several that he'll share in the coming months... It Read Now About
ArticleContent StrategyGuest Post by Eric Holter: Agency Website Gaffe #1 – The Browser Re-Size by Christopher Butler on August 31, 2009Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the sixth of several that he'll share in the coming months... As an agency consultant I spend a good deal of time visiting agency websites. I haven’t counted precisely, but a large percentage of the agency sites I visit attempt to take over my browser. These sites either launch a new window, or maximize my browser to fill the screen. Before I calmly explain why this is a very bad idea and a poor web strategy I must vent some rage… PLEASE STOP! STOP STOP STOP. YOU ARE NOT INVITED TO REARRANGE MY DESKTOP... Read Now About
ArticleContent StrategyE-Newsletter Formatting Problems by Jillian Kuhn on May 19, 2009A couple weeks ago, one of our clients was having some serious newsletter formatting issues. The newsletter looked different on different computers, different email clients, different browsers... Images, links, and entire blocks of text would disappear, depending on which software was used to view it. So, I asked some of our developers for “best practice” advice on how to avoid these newsletter quirks... Read Now About
