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Mark O'Brien

President

Ten years ago, I submitted a contact form on the Newfangled web site. The form was a wordy plea for an unpaid seat in the Newfangled office, a confession of my lack of web development experience, and a passionate case for my work ethic and interest in both Newfangled and web development. Eric Holter, Newfangled's founder, responded by not only letting me in the door but offering me $10/hr. I promptly quit all of my other jobs and began assembling chairs and desks for Newfangled the next day.

Today I spend my days in two ways. One is speaking with people who are interested in working with us. My job here is to assess our ability to fit their need and their ability to be a fantastic client. My other job is to make sure that everyone at Newfangled has a great job and is in a position to further our mission of serving a small number of clients at a very high level.

Where To Find Me

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Blog Posts

The Purpose of the Agency Website

February 2, 2012 at

One of my favorite things about working with agencies is that the events I attend for marketing purposes are also educational events that I would typically want to attend anyway. I always learn a great deal from these events. One such event is the annual New Business Summit, organized by David Baker and Blair Enns, in Nashville. The first time I attended the New Business Summit in 2005, I heard Blair Enns say that “the purpose of the agency website is to inform and inspire.”

Qualitative Website Persona Development in 3 Easy Steps

January 31, 2012 at 10:45 am

In this article, I'll review how to use create website personas using qualitative research and segmentation.

2012 ReCourses New Business Summit Overview

January 30, 2012 at

I've just gotten back from ReCourse's annual New Business Summit in Nashville. This year Chris and I took a lot of video footage in an effort to capture the mood of the summit and to hear directly from the attendees about what their experience there was like. I hope you enjoy it! 

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