The number one problem agencies face is a lack of qualified leads. Deal flow impacts every decision you make for your business. That’s why creating a consistent, sustainable flow of right-fit leads in your pipeline is critical to your success.
Digital marketing is the only reliable method to take control of your pipeline. But the strategies and techniques that work best are a constantly moving target.
We’ve worked with hundreds of agencies over the years and maintain an active roster of 80 agencies at any given time. With so much exposure, we have a direct line of sight on what does (and doesn’t) work when it comes to generating new business.
In this eBook, we’ll teach you the new rules of business development. You’ll learn:
- Why referrals and outbound sales tactics aren’t sustainable.
- How to use digital marketing to establish an expert stance and achieve ubiquity among your target audience.
- The 5 pillars of B2B digital marketing — and how they work in concert to attract prospects.
- Specific benchmarks within each pillar that you should target.
- How to build a business development flywheel that unlocks entrepreneurial freedom and catapults you toward your ideal future state.