About this Book
Since 2001, we've been publishing the Newfangled newsletter every month to keep you informed about the changing web, so you can use that knowledge to make your website as effective as possible.
This book is the second in our series collecting the past year's newsletters into one easy to read, pocket-sized and heavily illustrated volume. It's 9 chapters cover a wide range of topics—planning, the web development process, measurement, content strategy, design, and, of course, the future of the web. Its over 200 pages of in-depth material even include the comments made by our web readers, which we believe bring even more value to the reading experience.
Paperback: 207 pages
Dimensions: 8.5 x 5.5 inches
Price: $19.95 (printed), $7.99 (digital)
What You'll Learn
Chapter 1: Planning Your Web Project
Chapter 2: Identifying Web Personas
Chapter 3: The Web Development Process, from Start to Finish
Chapter 4: Website Measurement
Chapter 5: Understanding Search Engines
Chapter 6: How to Improve Your Web Writing
Chapter 7: Storytelling Strategies for Digital Marketing
Chapter 8: Avoiding Web Design Mistakes
Chapter 9: Designing for Web User Attention
About The Author
Christopher Butler is Vice President of Newfangled, a web development firm on the cutting edge of modern digital marketing and technology. He has written articles on the current and future state of the web for Newfangled, Smashing Magazine and Print, and is the author of the forthcoming book, Thinking Before Doing: A Designer's Guide to Web Strategy. A graduate of the Rhode Island School of Design, Christopher has remained an active design educator, returning to RISD as a visiting critic and Adjunct Faculty, as well as serving as juror of the 2011 REBRAND 100 Awards and Advisory Board member of the HOW Interactive Design Conference.