Google Analytics is, in my opinion, the most valuable application that Google has created so far. Sure, Gmail has significantly changed how we communicate, but if I was really in a bind, I could still get an email message to someone without using it. However, we have become so dependent upon Google Analytics that without it, all of our marketing efforts would be much less effective and perhaps even fail.
A year and a half ago, Eric wrote a newsletter article titled What in the World is Your Website Doing? Not only was it our first video newsletter, but it also served as a training resource for our clients in interpreting their Urchin website traffic reports and introduced Google Analytics for the first time. Since then, we've officially stopped using Urchin in preference for enabling Google Analytics on all of our projects.
I've included a SlideShare presentation I created in order to take you on a detailed tour of our own Google Analytics account, which covers basic stats interpretation, goal setup, custom reports and advanced segmentation. You can view the presentation by clicking below:
This month, I'd like to review the basics of how to use Google Analytics and then focus in on your content, bounce rate, and goals.
Read on to learn about how Google Analytics works...