"This book won’t teach you how to build a website.
That's the first line of The Strategic Web Designer, a book about the whys of interactive design, not the hows. It will teach you how to think about the Web and, in doing so, prepare you to lead Web projects from their inception through the ongoing nurturing process every website requires after launch.
That’s what being a strategic Web designer is all about: having a comprehensively informed point of view about the Web that enables you to guide your projects intentionally, rather than reactively.
This book will be your guide.
Publisher: HOW Books Paperback: 192 Pages Price: $24.99 (printed)
What You'll Learn
Chapter 1: What is the Web?
Chapter 2: Planning Web Projects
Chapter 3: Your Website is Not for You!
Chapter 4: Information Architecture
Chapter 5: Optimizing Content for Searchers
Chapter 6: Making Sense of the Data
Chapter 7: Content
Chapter 8: The Mobile Web
Chapter 9: The Web of Tomorrow
About The Author
Christopher Butler is the COO of Newfangled, where he directs personnel and marketing, as well as consults on digital marketing strategy. His articles have been published in PRINT, HOW, Smashing Magazine, Salon, and elsewhere. He has spoken for the HOW Interactive Design Conference, the Recourses New Business Summit, and the AIGA.
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