Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

The Strategic Web Designer

About this Book

"This book won’t teach you how to build a website.

That's the first line of The Strategic Web Designer, a book about the whys of interactive design, not the hows. It will teach you how to think about the Web and, in doing so, prepare you to lead Web projects from their inception through the ongoing nurturing process every website requires after launch.

That’s what being a strategic Web designer is all about: having a comprehensively informed point of view about the Web that enables you to guide your projects intentionally, rather than reactively.

This book will be your guide.

Publisher: HOW Books
Paperback: 192 Pages

Price: $24.99 (printed)



What You'll Learn

  • Chapter 1: What is the Web?
  • Chapter 2: Planning Web Projects
  • Chapter 3: Your Website is Not for You!
  • Chapter 4: Information Architecture
  • Chapter 5: Optimizing Content for Searchers
  • Chapter 6: Making Sense of the Data
  • Chapter 7: Content
  • Chapter 8: The Mobile Web
  • Chapter 9: The Web of Tomorrow

 

About The Author

Christopher Butler is the COO of Newfangled, where he directs personnel and marketing, as well as consults on digital marketing strategy. His articles have been published in PRINT, HOW, Smashing Magazine, Salon, and elsewhere. He has spoken for the HOW Interactive Design Conference, the Recourses New Business Summit, and the AIGA.

↑ top