Planning a long-term content marketing strategy isn't easy. In fact, once you realistically lay out your goals and the steps you'll need to take to reach them, it can seem like an insurmountable task. But the steps are actually what will make reaching your goal possible. Without them, it would be easy to rush toward an outcome for which you're not yet acclimated.
This month we'll follow up January's article on content with one that methodically builds a long-term but comprehensive content marketing strategy. If your goal is to make it to the top, you'll need to learn how to successfully master each step in-between and maintain a slow and steady pace.
WHAT YOU'll LEARN
1. How blogs, newsletters, and case studies will help you to attract, inform, and engage prospects through your website.
2. Strategies for deepening the content experience on your website with webinars, audio and video.
3. How to expand your content marketing plan to include offsite opportunities to write and speak.
4. What it's like to publish a book.